Strategic Communication
- Degree Type Bachelor of Arts
- Department Journalism and Mass Communications
- Academic Division The College
- Offerings Major Mass Communications minor
As the only accredited journalism and mass communications department in a small, highly selective, nationally ranked liberal arts college, we are committed not only to broadening minds, but also to inculcating habits of honor, careful analysis, reasoned discourse and excellent writing in an increasingly diverse and pluralistic culture.
Strategic Communication
Through our signature Knight Program in Media Ethics, we ensure that students understand the ethical dimensions of the decisions they will make.
The department’s demanding professional courses are taught by faculty with extensive academic and professional experience and achievement in newsrooms and public relations. Reid Hall, which houses the department, provides students with an up-to-date technological environment that prepares them for working in multimedia communications. The heart and soul of the building is its third floor, home to a newsroom, TV studio and control room. There, students in several classes work together to produce The Rockbridge Report, a newscast and website that are regularly recognized for excellence by professional journalism organizations.
To make sure students are well grounded in the humanities, social sciences and natural sciences, they must take more courses outside the department than within. We offer two professionally oriented majors, Journalism and Strategic Communication, and a minor in Mass Communications.
The Strategic Communication major prepares students to craft messages for corporations, nonprofit organizations or governmental agencies.
The Mass Communications minor provides students in other disciplines with the opportunity to learn about the professional values, theory and practice of media, while honing their information-gathering, analytical and writing skills.
Opportunities
Our students are stars, in their summer internships and the jobs they land after they graduate and leave W&L. Both Journalism and Strategic Communication majors are required to complete summer internships, opportunities that have taken students from Austin and Boston to Seattle and Shanghai.
Our graduates are running PR and marketing campaigns for clients at the Grey Group, Edelman and Ruder Finn in New York. They devise communications strategies for nonprofit organizations such as a philanthropic foundation in Oklahoma and the Woodberry Forest School in Virginia. And they serve as top executives at firms from coast to coast, from Zillow in Seattle to FleishmanHillard in New York.
W&L’s student-run social media team arrived this fall ready to explore multiple social media platforms and showcase the vibrance of the Fall Term.
Veronika Kolosova ’25 has explored the liberal arts experience at W&L through campus involvement and an interdisciplinary approach to her studies.
Eliza Spaht ’26 took a course on the economics of winemaking with the Council on International Educational Exchange’s Business and Culture program in Barcelona, Spain.
W&L Outcomes: Charlotte Dross ’23
Charlotte Dross ’23 is working in public relations as a postgraduate intern at Jackson Spalding.
Bridget Osas ’25 is researching behavioral impacts on the development of metabolic syndromes like obesity.
W&L Outcomes: Jamie Spanfeller ’22
Spanfeller will be applying her studies in sociology and strategic communication to her new role as an editorial assistant for Women's Health magazine.
Bob de Maria, W&L Professor of Journalism and Mass Communications Emeritus, Dies at 79
De Maria, a longtime professor and manager of the university’s radio station and television studio, was a beloved mentor to students and a cherished colleague and friend to many in the university community.
W&L Presents Public Lecture with Historian Karen L. Cox
Cox is an award-winning historian and a distinguished lecturer for the Organization of American Historians.
Colón Publishes Article in The Conversation
Professor Aly Colón published an article describing the best practices for consuming news in The Conversation.
W&L Hosts Public Discussion with Reporter David Fahrenthold
The Feb. 24 talk, which is free and open to the public to view online, is titled “A Conversation with David Fahrenthold of the Washington Post: Unraveling the Troubled, Secretive Trump Empire.”
W&L Students Partner with Project Horizon to Make Life Skills Book
Students in Professor Dayo Abah’s Principles of Public Relations class worked with a Lexington nonprofit to make a life skills book for clients who are trying to get back on their feet.
W&L’s Locy Featured in New Netflix Series
Journalism Professor Toni Locy appears in multiple episodes of the new docuseries "Trial 4."
Meet the Faculty
At W&L, students enjoy small classes and close relationships with professors who educate and nurture.
Adedayo (Dayo) Abah
Provost Faculty Fellow and Professor of Journalism and Mass Communications
- P: 540-458-8077
- E: abahd@wlu.edu
Abah teaches courses on communications law, news media, crisis communication, and international communication. Her research areas include online anonymous speech, international defamation law, copyright issues, Nollywood in African cinema, women and Nollywood, religion and the media, and immigrant media use.
Mark Coddington
Department Head and Associate Professor of Journalism and Mass Communications
Coddington teaches courses on digital journalism, media bias, social media and reporting. His research interests include media sociology, online news production, networked and participatory journalism, and social media.
Aly Colón
John S. and James L. Knight Professor of Media Ethics
- P: 540-458-8433
- E: colona@wlu.edu
Colón teaches courses on the ethics of journalism, poverty in the media, media ethics, and race and ethnicity in media. Previously, he worked for a news service, daily newspapers, public radio and a journalism institute.
Kevin Finch
Associate Professor of Journalism and Mass Communications
- P: 540-458-8218
- E: finchk@wlu.edu
Finch teaches broadcast producing, announcing and documentaries. He was a large market TV news director who also covered 9/11 in Washington, the Senate post-impeachment vote on President Clinton and the Atlanta Olympics bombing.
Toni Locy
Professor of Journalism and Mass Communications
- P: 540-458-8434
- E: locyt@wlu.edu
Locy teaches courses on covering the courts and law, news writing, in-depth reporting, multimedia storytelling design and sports journalism. She was previously a journalist for 25 years, covering primarily the federal court system.
Alecia Swasy
Donald W. Reynolds Professor of Business Journalism
- P: 540-458-8436
- E: swasya@wlu.edu
Swasy teaches courses on business and economic reporting, media management and entrepreneurship. She previously worked as a reporter and editor for the Wall Street Journal and Tampa Bay Times. She is the author of four books.