Arts Management

  • Department Interdisciplinary
  • Academic Division The College
  • Offerings Minor

Students in an Aerial Dance class perform in "Vertical Dance" on the wall outside Wilson Hall Students in an Aerial Dance class perform in "Vertical Dance" on the wall outside Wilson Hall

Arts Management sits at the intersection of creativity and business. This minor will equip students with the skills and knowledge necessary to manage and promote the arts effectively within diverse communities and organizations.

Arts Management

Arts Management is an interdisciplinary minor that equips students with the knowledge, skills, and experience to balance administrative systems and creative processes to ensure both the artistic integrity and economic sustainability of arts and cultural organizations. Through a combination of theoretical knowledge and practical experience in business, accounting, marketing, law, and entrepreneurship with tracks in theatre, dance, art, art history, music, and film, students gain the confidence to become leaders in the field. 

Types of Careers in Arts Management
  • Arts Education Centers
  • Arts Service Organizations
  • Booking/Talent Agencies
  • Community Arts and Education
  • Corporate Art Programs
  • Dance Company Director
  • Development
  • Entertainment Law
  • Event Management
  • Event Planning
  • Galleries
  • Gaming
  • Grantmakers/Foundations
  • Movie, Television, and Music Industries
  • Museums
  • Operas and Choral Organizations
  • Policy Writer
  • Producing
  • Streaming Industry 
  • Symphony Director
  • Technology Firms
  • Theme Parks
  • Theater Executive Director

Amanda Bower

Department Head

Jenefer Davies

Department Head

Sample Courses

At W&L, we believe education and experience go hand-in-hand. You’ll be encouraged to dive in, explore and discover connections that will broaden your perspective.

  • Management and Organizational Behavior
  • Integrated Marketing Communications
  • Business Ethics
  • World Dance Technique
  • Production and Stage Management

BUS 354 or THTR 254

Arts Management

This course introduces students to arts management principles, including organizational operations, mission-driven programming, and business strategies in the creative economy. It explores emerging trends, policies, and adaptive leadership in the evolving arts and cultural sectors. Students will examine the creative economy, covering contracts, work-life dynamics, and key trends in the arts and entertainment industries shaped by globalization and digitization. The course also explores major business models—commercial, nonprofit, and hybrid—and legal considerations such as contracts, negotiations, and intellectual property. Additionally, students will learn strategies for managing a portfolio career and developing enterprise models for artist-entrepreneurs.

BUS 217

Management and Organizational Behavior

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

BUS 270

Integrated Marketing Communications

Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum.

BUS 345

Business Ethics

An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.

DANC 202

World Dance Technique

World dance includes a vast array of dance forms, from traditional ceremonial dances to social dances, reflecting the rich diversity of cultures around the globe. Each dance style is deeply rooted in a specific culture, with its own history, meaning, and purpose Specific footwork, body shape, and rhythmic patterns are taught along with storytelling and ritualistic elements. No dance experience necessary.

THTR 209

Production and Stage Management

Production and stage management are essential leadership roles for all performance organizations. Students will begin to develop a personal management style necessary to manage and run theater, dance, and film productions. Students will explore methods and skills required to manage productions through hand-on exercises. The course offers students greater understanding of the artistic and organizational best practices for running creative performance organizations, while focusing on the collaborative communication essential to an inventive and safe environment.

Meet the Faculty

At W&L, students enjoy small classes and close relationships with professors who educate and nurture.

Amanda Bower
Amanda Bower

Amanda Bower

Charles C. Holbrook, Jr. ‘72 Professor of Business Administration and Head of the Business Administration Department

Bower teaches courses in marketing management and creative strategic planning. She has studied the relationship between the liberal arts and a business environment, which gives her courses an interdisciplinary aspect.

Curriculum Vitae

Jenefer M. Davies
Jenefer M. Davies

Jenefer M. Davies

Department Head, Theater, Dance and Film Studies; Professor of Dance and Theater

Davies teaches courses on contemporary European dance, dance composition, movement for actors and aerial dance techniques. Her research focuses on modern dance composition and the feminine aesthetic.

Jenefer M. Davies
Amanda Bower