Soo Yon Ryu

Soo Yon Ryu is an Assistant Professor of Business Administration at Washington and Lee University. She holds a Ph.D. in Marketing from the University of Florida, where she was recognized with the Ph.D. Teaching Award and a Marketing Science Institute Research Grant. Prior to her doctoral studies, Soo Yon earned a Master’s degree in Art Management from Seoul National University and completed a dual Bachelor’s degree in Business Administration and Culture & Design Management at Yonsei University.

Her research explores the intersection of aesthetics, experiential consumption, and ethical decision-making, with work published in the Journal of the Association for Consumer Research and presentations at major academic conferences such as ACR and SCP. She also actively contributes to the academic community as a reviewer and symposium organizer. Her industry experience includes founding two successful e-commerce ventures centered on art merchandise and traditional Korean fashion. With strong expertise in design, aesthetics, and interdisciplinary approaches, she integrates academic rigor with creative insight to understand and shape how consumers interact with visual and ethical elements in marketing.