Course Offerings

Spring 2017

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

FS: First-Year Seminar

BUS 180 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Topics vary by subject and term.

Spring 2017, BUS 180: First-Year Seminar: International Corporate Social Responsibility and Sustainability (4). Prerequisite: FY standing and instructor consent. ACCT 201 recommended. Do corporations have an obligation to manage their social impact in addition to maximizing sales, profits and stock price? What happens when these objectives are in conflict with each other? This course seeks to explore the relative roles of businesses, not-for-profits, government and individual citizens in managing social and environmental impact. Significant time is spent exploring case studies and interacting with senior management of various companies. Recent examples include Carlsberg, Dr. Pepper-Snapple Group, Dunkin' Brands, Norden, Novo Nordisk, Pandora, Proctor & Gamble, Starbucks, and Unilever. The class culminates with two weeks in Copenhagen visiting numerous Danish companies and developing a group research project on a topic chosen by the students. The time abroad also includes cultural excursions to places such as Frederiksborg Castle and Tivoli, dinners with Danish families, a harbor/canal tour, and a closing dinner featuring New Nordic cuisine. Oliver and Straughan.

Seminar in Organizational Behavior

BUS 301 - Schatten, Jeffrey M.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Spring 2017, BUS 301-01: Seminar in Organizational Behavior: Leading Teams (4). Prerequisite: at least sophomore standing. Preference to BSADM majors during initial registration . This course is taught at Augusta Correctional Center, a medium-security prison in Craigsville, VA. Ten W&L students and ten soon-to-be-released inmates take the course together. Students learn from the professor and from one another as they explore the interpersonal processes and psychological factors that affect the way in which individuals interact and engage with one another. Students learn to understand conflict and how to effectively manage conflict in group settings. This course is mostly comprised of team activities and cases, which is intended to give students the tools, insight, and experience to better understand and manage teams. Schatten. Spring 2017 and alternate years

Seminar in Management

BUS 304 - Herbert, Richard H. (Rick)

Topics vary by term. May be repeated for degree credit if the topics are different.

Spring 2017, BUS 304-01: Money, Power, and Lies (4). Prerequisite: At least sophomore standing. Preference to BSADM or JOURF(JMCB) majors during the first round of registration. How do we design and lead organizations that foster ethical behavior? This course integrates the disciplines of business ethics and organizational behavior to address this question. It examines the impact of organizational forces on the ability of individuals to act ethically in large, complex organizations, with special emphasis on the financial industry. Beginning with the era of the ENRON and Arthur Anderson scandals and continuing through the 2008 financial crisis, the issue of unethical behavior in large organizations has grown more disturbing. The major case study we address is the 2008 financial meltdown and its aftermath. Outside speakers interact with the class and add perspective. Past speakers have included financial executives and business journalists from Lehman Brothers, Goldman Sachs, and The Washington Post . Herbert .

Negotiation and Dispute Resolution in a Business Environment

BUS 349 - Youngman, Julia F. (Julie)

This course is designed to give students the abilities to negotiate successfully in a commercial environment and to create business solutions when a problem or dispute arises. Lectures, written materials, group projects, video, and role-play are utilized to explore the various theories of negotiation and types of dispute resolution, and to equip students with practical skills for forming and preserving business relationships and resolving business disputes as they occur.

Framing a Franchise: The Business of Entertainment

BUS 360 - Lind, Stephen J.

Entertainment franchises are big business that pervade our consumer culture. This course challenges students to evaluate the various practices used to "frame" such creative entertainment franchise properties. Students study a variety of global franchises, such as Peanuts, Star Wars, or Disney lines, analyzing key issues involved in creative product development. These issues include framing, fidelity, and audience management, as well practical processes like the role of development gatekeepers and product licensing structures. The course includes a one-week trip to Los Angeles to meet with entertainment industry executives at studio and key franchise locations.

Supervised Study Abroad

BUS 390 - Dean, Roger A.

These upper-level courses cover topics of current interest in business administration for which international travel provides a unique opportunity for enhancing understanding. Emphasis changes from year to year and is announced well in advance of registration.

Spring 2017, BUS 390-01: Supervised Study Abroad: Business in Ireland (4). Prerequisite: Instructor consent. Twenty-five years ago, Ireland was regarded as the "poorest of the rich nations". Then it grew to one of the richest and strongest economies in the world. During these "Celtic Tiger" years, Ireland benefited from partnerships with government, business, and labor unions, and received significant direct foreign investments. However, at the end of 2008 Ireland encountered severe economic difficulties. This course, based in County Galway, has two primary objectives: 1. To immerse students into the culture (history, literature, theater, religion, social norms) of Ireland, via lectures and field trips to sites of historic and cultural significance, including a course-concoluding medieval banquet and traditional Irish entertainment at a historic castle; and 2. To study the economy, management practices, and business climate of modern Ireland including its role in the European Union via lectures, meetings with business leaders, and visits to national and international businesses. Dean.

Supervised Study Abroad

BUS 390 - Shay, Jeffrey P. (Jeff)

These upper-level courses cover topics of current interest in business administration for which international travel provides a unique opportunity for enhancing understanding. Emphasis changes from year to year and is announced well in advance of registration.

Spring 2017, BUS 390-02: Supervised Study Abroad: Leadership and Cross-Cultural Management (4). Prerequisite: Instructor consent. This course focuses on developing both leadership and cross-cultural management skills through immersing students in an intensive, leadership rich, and culturally diverse environment. Students and faculty live onboard a 50-foot bareboat yacht while travelling in the British Virgin Islands and the Leeward Islands. Living and learning on board a yacht for 21 days is quite a transformative experience. Students are required to adapt to new and unfamiliar surroundings, both in terms of the yacht and the cultures visited. Moreover, students are required to assume many roles and responsibilities on a daily basis, ranging from leading the crew as their skipper to utilizing newly developed navigational skills to plot the course to the next harbor and assure that the yacht arrives safely to preparing and serving meals for the crew. To enrich the onboard experience for participants, students complete readings and engage in discussions on leadership and cross-cultural management. At each location students engage with local businesses and business leaders. In addition, each student is required to maintain a daily analytical journal that applies the readings to their experience onboard. No prior sailing experience is required as students develop sailing, navigation, and yacht management proficiencies through living and learning onboard the yacht. Shay.

Corporate Social Responsibility Practicum

BUS 391 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

The course provides students an opportunity to explore corporate social responsibility (CSR) and sustainability challenges from within an organization. The course is taught in Denmark, regarded as one of the most progressive economies in terms of CSR implementation. Initial reading, discussion, and research in the winter term prepare students to be matched with a Danish organization grappling with a CSR issue. Students work in small groups (four students) in a consultative capacity with a sponsoring Danish organization's decision makers. Students also participate in larger group discussions of issues confronted during the practicum and reflect on their experiences in both a personal journal and group blog. Sponsoring organizations include both for-profit and not-for-profit organizations, and the nature of the issues varies from sponsor to sponsor. May be taken twice for degree credit if the topics are significantly different.

Layered Berlin: German Culture and the Social Market Economy

BUS 392 - Youngman, Paul A. / Hess, Andrew M. (Drew)

A four-week course taught abroad that offers students a true immersion in German language, culture, and business environment. In order to give students a complete understanding of contemporary Germany, we integrate a literary-historical analysis of the country's rich history from 1848 to the present day with an introduction to German social and economic system that focuses on stakeholder-centric business and sustainability principles. Through an exciting mix of literary fiction, historical readings and cases, film screenings, along with corporate and cultural site visits, students gain an understanding of the interdependence between "big C" Culture and business culture.

Winter 2017

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

Selected Topics in Business Administration

BUS 195 - Pirkle, Kipling M. (Kip)

Topical coverage of areas in management, based on the interests of the instructor and students. Topics vary from year to year and are announced prior to registration. May be repeated for degree credit if the topics are different.

Winter 2017, BUS 195-01: Foundations of Management and Entrepreneurship (3). Open only to students who have not taken a 200-level business administration course and to majors other than those in business administration, accounting and business administration, or public accounting. This introduction to the business world is intended to give non-business majors a sense for how a business operates by providing an overview of entrepreneurship, marketing, accounting, leadership, information systems, and finance, while emphasizing the integrated role these functions have in a business. In the future, this course will be a prerequisite for non-business majors wanting to take either BUS 381: Social Entrepreneurship or BUS 383: Technology and Entrepreneurship. Pirkle.

Williams Investment Society

BUS 196 - Straughan, Robert D. (Rob)

Graded Satisfactory/Unsatisfactory. This cocurricular educational student organization manages a portion of Washington and Lee's endowment. Students meet in formal and informal sessions conducted by faculty advisers and attend presentations made by outside speakers hosted by the Williams School. The experiential learning that occurs in this setting is grounded in fields such as accounting, economics, and finance, as well as the practice of investments and banking.

Washington and Lee Student Consulting

BUS 197 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Graded Satisfactory/Unsatisfactory. This cocurricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization.

Entrepreneurship Field Consulting Experience

BUS 198 - Shay, Jeffrey P. (Jeff) / Fox, Gavin L.

Graded Satisfactory/Unsatisfactory. This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures.

Real Estate Society

BUS 199 - Hoover, Scott A.

This co-curricular student organization seeks to develop an enhanced understanding of real estate development and investment. The group hosts guest speakers, conducts and publishes market research, and acts as pro bono consultants to external constituents.

Marketing Management

BUS 211 - Fox, Gavin L.

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Management and Organizational Behavior

BUS 217 - Herbert, Richard H. (Rick)

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Dean, Roger A.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Managerial Finance

BUS 221 - Hoover, Scott A.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Kester, George W.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Seminar in Organizational Behavior

BUS 301A - Schatten, Jeffrey M.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Winter 2017, BUS 301A-01: Seminar in Organizational Behavior: Leadership Through Literature (3). Prerequisite: At least junior standing. Preference to junior and senior BSADM or JMCB majors during the first round of registration. Why are some leaders more effective than others? How are power and influence leveraged to enact change? What makes a moral leader? Drawing on some of the most compelling leaders found in literature, such as Martin Luther King Jr., Steve Jobs, Machiavelli, and Lyndon Johnson (to name a few), we endeavor to answer these difficult questions. Students also take part in personal leadership-development initiatives. This course is intended for future leaders and for those who are interested in grappling with the complexities of what it means to lead. Schatten.

Seminar in Organizational Behavior

BUS 301B - Schatten, Jeffrey M.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Winter 2017, BUS 301B-01: Seminar in Organizational Behavior: Decision Making Under Pressure (3). Prerequisite: At least junior standing. Preference to junior and senior BSADM or JMCB majors during the first round of registration. This course is designed to give you the tools, insight, and experience to make better decisions in business and in life. Students apply decision-making frameworks to cases and simulations, and develop strategic consulting and advising skills by taking part in various decision-analysis projects that address business and societal-level challenges. These projects include: the global financial crisis of 2008; rebuilding and redefining a political party; Yik-Yak, Twitter, and the relationship between business, free speech, and college campus life; and an "under pressure" situation of your choosing. Schatten.

Seminar in Management

BUS 304A - Fox, Gavin L.

Topics vary by term. May be repeated for degree credit if the topics are different.

Winter 2017, BUS 304A-01: Seminar in Management: Supply Chain Management (3). Prerequisite: At least junior standing. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. An exploration of supply chain management. The focus of the course is divided between internal operations, logistics, and external supply relationships in order to identify opportunities for greater efficiency and effectiveness. Critically, the supply chain is viewed as a holistic entity rather than a collection of related firms. Topics include inventory management, communications and information asymmetry, production strategies, shipping, tracking, channel power, and outsourcing versus vertical integration. Throughout the course, significant attention is devoted to global supply chain issues. Fox.

Management Information Systems

BUS 310 - Mickel, Jason T.

The objective is to build an understanding of the value and uses of information systems for business operations, management decision making, and strategic advantage. Topics include basic systems concepts and major roles of information systems; computer, telecommunications, and database management concepts; and management issues in the implementation of information systems, including international, security, and ethical considerations.

Database Management for Business

BUS 315 - Ballenger, Robert M. (Bob)

An introduction to the theories, concepts, features, and capabilities of database management systems in a business environment. This course provides a greater understanding of how to design, develop and access database-driven business applications and emphasizes the use of database-management systems in real-world business settings and how this technology can be applied effectively to solve business problems. In this project-oriented course, students acquire the skills to document, design, create, test, and access a fully functional Oracle business database application. No prior programming or application development experience is assumed.

Multimedia Design and Development

BUS 321 - Ballenger, Robert M. (Bob)

This course is an introduction to the study and creation of multimedia content primarily used in business. Students explore the steps used to plan and create multimedia content that effectively targets and delivers business information. This is a hands-on, project-oriented course with emphasis on the design and creation of media elements such as interactive web, graphic, audio, and video content. The course focuses on using WordPress development using Headway Themes with emphasis on Cascading Style Sheets, Adobe Photoshop, Reaper, and Final Cut Pro X as the foundation for creating online multimedia content.

Economic Globalization and Multinational Corporations

BUS 337 - Reiter, Sandra L. (Sandy)

This course focuses on the historical and present effects and issues of economic globalization, and the role of multinational corporations in a global economy. Topics covered may include: production, supply chain, technology, trade, finance, natural environment, labor, development, poverty and inequality, privatization of utilities, immigration, and state sovereignty. Emphasis is on understanding the costs and benefits of economic globalization and the role business plays in contributing to these outcomes.

Business Ethics

BUS 345 - Reiter, Sandra L. (Sandy)

An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.

Foundations of Business Law

BUS 346 - Youngman, Julia F. (Julie)

An introduction to the law governing the relations between individuals and businesses in commerce, viewed through both an ethical and a legal lens. Students explore the issues that face both established businesses and innovation-driven startups exploring new markets, including the law governing intellectual property, products liability, contracts, business torts, sales of goods under the Uniform Commercial Code, employment and agency law, environmental law, and the formation and operation of partnerships and corporations.  Additional selected topics may be chosen in accordance with the interest of course participants.  Assignments apply legal theories to actual business disputes, court cases, and hypothetical situations.

Real Estate Development

BUS 353 - Hoover, Scott A.

Studying the development of commercial real estate, the course covers a range of topics from the idea stage until the property is eventually sold after completion. Although much of the course is qualitative in nature, students also learn how to create simple financial models to analyze properties. In addition, students study in some depth the real estate crisis that began in late 2007. Through exploration of case studies and interaction with practitioners (guest speakers), emphasis is placed on application rather than theory. Assignments include readings, case studies, and one examination. Guest speakers will typically speak in the evening and except in rare circumstances students will be required to attend those sessions.

Cases in Corporate Finance

BUS 355 - Kester, George W.

Through use of the case method of learning, this course focuses on applied corporate finance strategy, including financial forecasting, financing sales growth, short-term versus long-term financing, commercial bank borrowing, leasing, and capital structure policy. Classroom participation is emphasized.

Investments

BUS 359 - Schwartz, Adam L.

A study of investments and investment management from a practical and theoretical point of view, including the institutional and economic environment relevant to common stocks, preferred stocks, bonds, puts, calls, and commodity future contracts. These assets are studied in terms of the markets in which they are traded, governing regulations, taxes, valuation, risk, characteristic line, and construction of a portfolio. Capital market theory and the Markowitz portfolio model are explored. Text, readings, and projects.

Modern Professional Presentations: Design and Delivery

BUS 365 - Lind, Stephen J.

This course offers students the theories, skills, strategies, and tactics to become an effective oral communicator in a modern professional setting. The course focuses on the critical development and engaged delivery of information and ideas in various professional communication situations including live presentations and interviews. Proper design and deployment of slide-deck presentations and print materials is a vital part of developing competencies in these oral-communication situations. The course also emphasizes the importance of competencies in digital oratory through development and delivery of effective video communication. A hallmark of this course is significant individualized feedback from the professor and classroom peers.

Integrated Marketing Communications

BUS 370 - Bower, Amanda

Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum.

Strategic Management

BUS 398 - Pirkle, Kipling M. (Kip)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Entrepreneurship

BUS 399 - Shay, Jeffrey P. (Jeff)

A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan.

Directed Individual Study

BUS 401 - Lind, Stephen J.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Winter 2017, BUS 401-01: Comm Studio (1). Prerequisite: Junior standing and instructor consent. Course runs for the first eight weeks of the term (through March 10). Designed to give students the opportunity to make improvements on their individualized communication goals through small-group, studio session workshopping of students' communication products. Students with communication projects being developed for co-curricular, extra-curricular, or previous coursework purposes (such as major stakeholder presentations, written proposals, or video projects) should consider enrolling. Those without incoming projects may be provided with options for a product to develop to refinement. Students must discuss their goals with the professor prior to receiving instructor consent. Lind.

Directed Individual Study

BUS 401 - Lind, Stephen J.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Winter 2017, BUS 401-02: Comm Studio (1). Prerequisite: Junior standing and instructor consent. Course runs for the first eight weeks of the term (through March 10). Designed to give students the opportunity to make improvements on their individualized communication goals through small-group, studio session workshopping of students' communication products. Students with communication projects being developed for co-curricular, extra-curricular, or previous coursework purposes (such as major stakeholder presentations, written proposals, or video projects) should consider enrolling. Those without incoming projects may be provided with options for a product to develop to refinement. Students must discuss their goals with the professor prior to receiving instructor consent. Lind.

Directed Individual Study

BUS 401 - Lind, Stephen J.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Winter 2017, BUS 401-03: Comm Studio (1). Prerequisite: Junior standing and instructor consent. Course runs for the first eight weeks of the term (through March 10). Designed to give students the opportunity to make improvements on their individualized communication goals through small-group, studio session workshopping of students' communication products. Students with communication projects being developed for co-curricular, extra-curricular, or previous coursework purposes (such as major stakeholder presentations, written proposals, or video projects) should consider enrolling. Those without incoming projects may be provided with options for a product to develop to refinement. Students must discuss their goals with the professor prior to receiving instructor consent. Lind.

Directed Individual Study

BUS 401 - Oliver, Elizabeth G. / Straughan, Robert D. (Rob)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Directed Individual Study

BUS 403 - Bower, Amanda

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Fox, Gavin L.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Fall 2016

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

Selected Topics in Business Administration

BUS 195A - Pirkle, Kipling M. (Kip)

Topical coverage of areas in management, based on the interests of the instructor and students. Topics vary from year to year and are announced prior to registration. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 195A-01: Foundations of Management and Entrepreneurship (3). Open only to students who have not taken a 200-level business administration course and to majors other than those in business administration, accounting and business administration, or public accounting. This introduction to the business world is intended to give non-business majors a sense for how a business operates by providing an overview of entrepreneurship, marketing, accounting, leadership, information systems, and finance, while emphasizing the integrated role these functions have in a business. In the future, this course will be a prerequisite for non-business majors wanting to take either BUS 381: Social Entrepreneurship or BUS 383: Technology and Entrepreneurship. Pirkle.

Williams Investment Society

BUS 196 - Straughan, Robert D. (Rob)

Graded Satisfactory/Unsatisfactory. This cocurricular educational student organization manages a portion of Washington and Lee's endowment. Students meet in formal and informal sessions conducted by faculty advisers and attend presentations made by outside speakers hosted by the Williams School. The experiential learning that occurs in this setting is grounded in fields such as accounting, economics, and finance, as well as the practice of investments and banking.

Washington and Lee Student Consulting

BUS 197 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Graded Satisfactory/Unsatisfactory. This cocurricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization.

Entrepreneurship Field Consulting Experience

BUS 198 - Shay, Jeffrey P. (Jeff) / Hess, Andrew M. (Drew)

Graded Satisfactory/Unsatisfactory. This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures.

Real Estate Society

BUS 199 - Hoover, Scott A.

This co-curricular student organization seeks to develop an enhanced understanding of real estate development and investment. The group hosts guest speakers, conducts and publishes market research, and acts as pro bono consultants to external constituents.

Marketing Management

BUS 211 - Fox, Gavin L.

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Straughan, Robert D. (Rob)

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Bower, Amanda

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Management and Organizational Behavior

BUS 217 - Dean, Roger A.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Herbert, Richard H. (Rick)

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Managerial Finance

BUS 221 - Kester, George W.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Schwartz, Adam L.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Seminar in Organizational Behavior

BUS 301A - Schatten, Jeffrey M.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 301A-01: Seminar in Organizational Behavior: Leadership Through Literature (3). Prerequisite: At least junior standing. Preference to BSADM or JMCB majors during the first round of registration. This course draws on a broad range of short stories, novels, and works of nonfiction to ask a fundamental management question: what makes some leaders more effective than others? Students step into the shoes of a diverse set of leaders that range from Martin Luther King Jr. and Steve Jobs to Machiavelli. Among others, topics include ethical leadership, leader motivation, managing conflict, and how leaders inspire change. This course also incorporates a personal leadership development component. Schatten .

Seminar in Organizational Behavior

BUS 301B - Schatten, Jeffrey M.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 301B-01: Seminar in Organizational Behavior: Decision Making Under Pressure (3). Prerequisite: At least junior standing. Preference to BSADM or JMCB majors during the first round of registration. This course explores the biases, heuristics, and mental processes that lead to suboptimal decisions in crisis situations. In a case-based format, students apply decision-making theory to a variety of contemporary contexts, including the financial crisis of 2008, the Syrian refugee crisis, the Volkswagen emissions scandal, and the Live Strong Foundation after the fall of Lance Armstrong. Students participate in simulations and utilize decision-making frameworks in a context of their choosing. Schatten.

Seminar in Management

BUS 304A - Lind, Stephen J.

Topics vary by term. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 304A-C1: Seminar in Management: Fundamentals of Business Communications (3). Prerequisite: At least junior standing. Corequisite: Must register for the corresponding section of BUS 211. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. This course is one half of the Marketing Communication Integrated Experience (MktComm) in which students must register for both the is section and for the matching section of BUS 211 - Marketing Management and its matching section of this course. MktComm offers students an opportunity to master the fundamental principles and tactics of professional communication (written, oral, and collaborative) while learning the basics of marketing and strategic development. Through complementary assignments, students learn to apply the communication and collaborative skills developed in the communication course to their work in the marketing course. Similarly, the marketing course provides content for the material in the communication course. Lind .

Seminar in Management

BUS 304A - Lind, Stephen J.

Topics vary by term. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 304A-C2: Seminar in Management: Fundamentals of Business Communications (3). Prerequisite: At least junior standing. Corequisite: Must register for the corresponding section of BUS 211. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. This course is one half of the Marketing Communication Integrated Experience (MktComm) in which students must register for both the is section and for the matching section of BUS 211 - Marketing Management and its matching section of this course. MktComm offers students an opportunity to master the fundamental principles and tactics of professional communication (written, oral, and collaborative) while learning the basics of marketing and strategic development. Through complementary assignments, students learn to apply the communication and collaborative skills developed in the communication course to their work in the marketing course. Similarly, the marketing course provides content for the material in the communication course. Lind .

Seminar in International Business

BUS 305A - Reiter, Sandra L. (Sandy)

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 305A-01: Seminar in International Business: Business and the Natural Environment (3). Preference to BSADM or JMCB majors during the first round of registration. Environmental Studies majors and minors may contact the instructor for consideration. Meets the international requirement for business administration majors. This seminar examines the role of business in addressing today's environmental challenges. Some of the questions the course addresses include: How do companies contribute to environmental problems? What actions should they take to address these problems? What barriers do companies face as they attempt to act in an environmentally sustainable way? Additionally, we examine consumer behavior and how that affects business's actions. Environmental issues are of local and global concern, and the seminar covers both perspectives. The texts include both theory and case studies. Reiter.

Seminar in Management Information Systems

BUS 306A - Fox, Gavin L.

Topics vary by term and instructor. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 306A-01: Seminar in Management Information Systems: App Design and Development (3). Prerequisite: At least junior standing. Preference to BSADM or JMCB majors during the first round of registration. Have you ever dreamed of making your own app but feel you lack the necessary skills? In this project-oriented seminar, students acquire the skills to design, create, and administer a fully functional Android app, regardless of initial skill level, using industry-leading mobile commerce software. No prior programming experience is required, since this is a key part of this seminar's learning opportunity. Students learn how to leverage features of mobile platforms to attract consumers, increase conversion rates, and maximize the return on their mobile investment. Fox.

Management Information Systems

BUS 310 - Mickel, Jason T.

The objective is to build an understanding of the value and uses of information systems for business operations, management decision making, and strategic advantage. Topics include basic systems concepts and major roles of information systems; computer, telecommunications, and database management concepts; and management issues in the implementation of information systems, including international, security, and ethical considerations.

Multimedia Design and Development

BUS 321 - Ballenger, Robert M. (Bob)

This course is an introduction to the study and creation of multimedia content primarily used in business. Students explore the steps used to plan and create multimedia content that effectively targets and delivers business information. This is a hands-on, project-oriented course with emphasis on the design and creation of media elements such as interactive web, graphic, audio, and video content. The course focuses on using WordPress development using Headway Themes with emphasis on Cascading Style Sheets, Adobe Photoshop, Reaper, and Final Cut Pro X as the foundation for creating online multimedia content.

Global Human-Resource Management

BUS 330 - Dean, Roger A.

Human-resource management (HRM) is concerned with how to best attract, select, develop, and retain employees in organizations. This course examines HRM in the global context. Topics include employee selection, training, performance management, compensation, health, safety, and security, and termination. We focus on designing HRM practices in the context of the global social, legal, and technological environments.

Business Ethics

BUS 345 - Reiter, Sandra L. (Sandy)

An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.

Foundations of Business Law

BUS 346 - Youngman, Julia F. (Julie)

An introduction to the law governing the relations between individuals and businesses in commerce, viewed through both an ethical and a legal lens. Students explore the issues that face both established businesses and innovation-driven startups exploring new markets, including the law governing intellectual property, products liability, contracts, business torts, sales of goods under the Uniform Commercial Code, employment and agency law, environmental law, and the formation and operation of partnerships and corporations.  Additional selected topics may be chosen in accordance with the interest of course participants.  Assignments apply legal theories to actual business disputes, court cases, and hypothetical situations.

Real Estate Development

BUS 353 - Hoover, Scott A.

Studying the development of commercial real estate, the course covers a range of topics from the idea stage until the property is eventually sold after completion. Although much of the course is qualitative in nature, students also learn how to create simple financial models to analyze properties. In addition, students study in some depth the real estate crisis that began in late 2007. Through exploration of case studies and interaction with practitioners (guest speakers), emphasis is placed on application rather than theory. Assignments include readings, case studies, and one examination. Guest speakers will typically speak in the evening and except in rare circumstances students will be required to attend those sessions.

Financial Risk Management

BUS 356 - Schwartz, Adam L.

This course provides an introduction to financial derivatives and risk management and is intended to help upper-class students planning a career in finance or actuarial science. The course considers options and futures from a practical and theoretical perspective. Topics explored include: derivative markets, the Black-Scholes option pricing model, binomial option pricing, Monte-Carlo simulation, future pricing, parity relationships, and hedging with derivatives. Text, projects, participation, and problem-solving.

Social Entrepreneurship

BUS 381 - Hess, Andrew M. (Drew)

Social entrepreneurship is an approach to creating system-level change though the application of entrepreneurial thinking and problem solving to social ventures, non-profit organizations, government institutions, and non-governmental organizations to create economic, environmental, and social value for multiple stakeholders. The purpose of this class is to (a) introduce students to the strategic thinking that forms the foundation of successful entrepreneurial ventures, (b) engage students in the application of these strategic tools and frameworks through case analyses and discussion, and (c) to encourage students to change the world in a meaningful way by thinking about a social venture of their own.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Strategic Management

BUS 398 - Pirkle, Kipling M. (Kip)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Entrepreneurship

BUS 399 - Shay, Jeffrey P. (Jeff)

A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan.

Directed Individual Study

BUS 401 - Ballenger, Robert M. (Bob)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Directed Individual Study

BUS 401 - Hess, Andrew M. (Drew)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Directed Individual Study

BUS 403 - Bower, Amanda

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Shay, Jeffrey P. (Jeff)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.