Course Offerings

Fall 2016

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

Selected Topics in Business Administration

BUS 195A - Pirkle, Kipling M. (Kip)

Topical coverage of areas in management, based on the interests of the instructor and students. Topics vary from year to year and are announced prior to registration. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 195A-01: Foundations of Management and Entrepreneurship (3). Open only to students who have not taken a 200-level business administration course and to majors other than those in business administration, accounting and business administration, or public accounting. This introduction to the business world is intended to give non-business majors a sense for how a business operates by providing an overview of entrepreneurship, marketing, accounting, leadership, information systems, and finance, while emphasizing the integrated role these functions have in a business. In the future, this course will be a prerequisite for non-business majors wanting to take either BUS 381: Social Entrepreneurship or BUS 383: Technology and Entrepreneurship. Pirkle.

Williams Investment Society

BUS 196 - STAFF / Ballenger, Robert M. (Bob)

Graded Satisfactory/Unsatisfactory. This cocurricular educational student organization manages a portion of Washington and Lee's endowment. Students meet in formal and informal sessions conducted by faculty advisers and attend presentations made by outside speakers hosted by the Williams School. The experiential learning that occurs in this setting is grounded in fields such as accounting, economics, and finance, as well as the practice of investments and banking.

Washington and Lee Student Consulting

BUS 197 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Graded Satisfactory/Unsatisfactory. This cocurricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization.

Entrepreneurship Field Consulting Experience

BUS 198 - Shay, Jeffrey P. (Jeff) / Hess, Andrew M. (Drew)

Graded Satisfactory/Unsatisfactory. This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures.

Real Estate Society

BUS 199 - Hoover, Scott A.

This co-curricular student organization seeks to develop an enhanced understanding of real estate development and investment. The group hosts guest speakers, conducts and publishes market research, and acts as pro bono consultants to external constituents.

Marketing Management

BUS 211 - Fox, Gavin L.

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Bower, Amanda

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Management and Organizational Behavior

BUS 217 - Dean, Roger A.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Herbert, Richard H. (Rick)

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Managerial Finance

BUS 221 - Kester, George W.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Schwartz, Adam L.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Seminar in Organizational Behavior

BUS 301A - STAFF / Ballenger, Robert M. (Bob)

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 301A-01: Seminar in Organizational Behavior: Leadership Through Literature (3). Prerequisite: At least junior standing. Preference to BSADM or JMCB majors during the first round of registration. This course draws on a broad range of short stories, novels, and works of nonfiction to ask a fundamental management question: what makes some leaders more effective than others? Students step into the shoes of a diverse set of leaders that range from Martin Luther King Jr. and Steve Jobs to Machiavelli. Among others, topics include ethical leadership, leader motivation, managing conflict, and how leaders inspire change. This course also incorporates a personal leadership development component. Schatten .

Fall 2016, BUS 301B-01: Seminar in Organizational Behavior: Decision Making Under Pressure (3). Prerequisite: At least junior standing. Preference to BSADM or JMCB majors during the first round of registration. This course explores the biases, heuristics, and mental processes that lead to suboptimal decisions in crisis situations. In a case-based format, students apply decision-making theory to a variety of contemporary contexts, including the financial crisis of 2008, the Syrian refugee crisis, the Volkswagen emissions scandal, and the Live Strong Foundation after the fall of Lance Armstrong. Students participate in simulations and utilize decision-making frameworks in a context of their choosing. Schatten.

Seminar in Management

BUS 304A - Lind, Stephen J.

Topics vary by term. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 304A-C1: Seminar in Management: Fundamentals of Business Communications (3). Prerequisite: At least junior standing. Corequisite: Must register for the corresponding section of BUS 211. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. This course is one half of the Marketing Communication Integrated Experience (MktComm) in which students must register for both the is section and for the matching section of BUS 211 - Marketing Management and its matching section of this course. MktComm offers students an opportunity to master the fundamental principles and tactics of professional communication (written, oral, and collaborative) while learning the basics of marketing and strategic development. Through complementary assignments, students learn to apply the communication and collaborative skills developed in the communication course to their work in the marketing course. Similarly, the marketing course provides content for the material in the communication course. Lind .

Seminar in Management

BUS 304A - Lind, Stephen J.

Topics vary by term. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 304A-C2: Seminar in Management: Fundamentals of Business Communications (3). Prerequisite: At least junior standing. Corequisite: Must register for the corresponding section of BUS 211. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. This course is one half of the Marketing Communication Integrated Experience (MktComm) in which students must register for both the is section and for the matching section of BUS 211 - Marketing Management and its matching section of this course. MktComm offers students an opportunity to master the fundamental principles and tactics of professional communication (written, oral, and collaborative) while learning the basics of marketing and strategic development. Through complementary assignments, students learn to apply the communication and collaborative skills developed in the communication course to their work in the marketing course. Similarly, the marketing course provides content for the material in the communication course. Lind .

Seminar in Management

BUS 304A - Lind, Stephen J.

Topics vary by term. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 304A-C3: Seminar in Management: Fundamentals of Business Communications (3). Prerequisite: At least junior standing. Corequisite: Must register for the corresponding section of BUS 211. Preference to BSADM, ACCB, PACC or JMCB majors during the first round of registration. This course is one half of the Marketing Communication Integrated Experience (MktComm) in which students must register for both the is section and for the matching section of BUS 211 - Marketing Management and its matching section of this course. MktComm offers students an opportunity to master the fundamental principles and tactics of professional communication (written, oral, and collaborative) while learning the basics of marketing and strategic development. Through complementary assignments, students learn to apply the communication and collaborative skills developed in the communication course to their work in the marketing course. Similarly, the marketing course provides content for the material in the communication course. Lind.

Seminar in International Business

BUS 305A - Reiter, Sandra L. (Sandy)

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 305A-01: Seminar in International Business: Business and the Natural Environment (3). Preference to BSADM or JMCB majors during the first round of registration. Environmental Studies majors and minors may contact the instructor for consideration. Meets the international requirement for business administration majors. This seminar examines the role of business in addressing today's environmental challenges. Some of the questions the course addresses include: How do companies contribute to environmental problems? What actions should they take to address these problems? What barriers do companies face as they attempt to act in an environmentally sustainable way? Additionally, we examine consumer behavior and how that affects business's actions. Environmental issues are of local and global concern, and the seminar covers both perspectives. The texts include both theory and case studies. Reiter.

Seminar in Management Information Systems

BUS 306A - Fox, Gavin L.

Topics vary by term and instructor. May be repeated for degree credit if the topics are different.

Fall 2016, BUS 306A-01: Seminar in Management Information Systems: App Design and Development (3). Prerequisite: At least junior standing. Preference to BSADM or JMCB majors during the first round of registration. Have you ever dreamed of making your own app but feel you lack the necessary skills? In this project-oriented seminar, students acquire the skills to design, create, and administer a fully functional Android app, regardless of initial skill level, using industry-leading mobile commerce software. No prior programming experience is required, since this is a key part of this seminar's learning opportunity. Students learn how to leverage features of mobile platforms to attract consumers, increase conversion rates, and maximize the return on their mobile investment. Fox.

Management Information Systems

BUS 310 - Mickel, Jason T.

The objective is to build an understanding of the value and uses of information systems for business operations, management decision making, and strategic advantage. Topics include basic systems concepts and major roles of information systems; computer, telecommunications, and database management concepts; and management issues in the implementation of information systems, including international, security, and ethical considerations.

Multimedia Design and Development

BUS 321 - Ballenger, Robert M. (Bob)

This course is an introduction to the study and creation of multimedia content primarily used in business. Students explore the steps used to plan and create multimedia content that effectively targets and delivers business information. This is a hands-on, project-oriented course with emphasis on the design and creation of media elements such as interactive web, graphic, audio, and video content. The course focuses on using WordPress development using Headway Themes with emphasis on Cascading Style Sheets, Adobe Photoshop, Reaper, and Final Cut Pro X as the foundation for creating online multimedia content.

Global Human-Resource Management

BUS 330 - Dean, Roger A.

Human-resource management (HRM) is concerned with how to best attract, select, develop, and retain employees in organizations. This course examines HRM in the global context. Topics include employee selection, training, performance management, compensation, health, safety, and security, and termination. We focus on designing HRM practices in the context of the global social, legal, and technological environments.

Business Ethics

BUS 345 - Reiter, Sandra L. (Sandy)

An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.

Foundations of Business Law

BUS 346 - Youngman, Julia F. (Julie)

An introduction to the law governing the relations between individuals and businesses in commerce, viewed through both an ethical and a legal lens. Students explore the issues that face both established businesses and innovation-driven startups exploring new markets, including the law governing intellectual property, products liability, contracts, business torts, sales of goods under the Uniform Commercial Code, employment and agency law, environmental law, and the formation and operation of partnerships and corporations.  Additional selected topics may be chosen in accordance with the interest of course participants.  Assignments apply legal theories to actual business disputes, court cases, and hypothetical situations.

Real Estate Development

BUS 353 - Hoover, Scott A.

Studying the development of commercial real estate, the course covers a range of topics from the idea stage until the property is eventually sold after completion. Although much of the course is qualitative in nature, students also learn how to create simple financial models to analyze properties. In addition, students study in some depth the real estate crisis that began in late 2007. Through exploration of case studies and interaction with practitioners (guest speakers), emphasis is placed on application rather than theory. Assignments include readings, case studies, and one examination. Guest speakers will typically speak in the evening and except in rare circumstances students will be required to attend those sessions.

Financial Risk Management

BUS 356 - Schwartz, Adam L.

This course provides an introduction to financial derivatives and risk management and is intended to help upper-class students planning a career in finance or actuarial science. The course considers options and futures from a practical and theoretical perspective. Topics explored include: derivative markets, the Black-Scholes option pricing model, binomial option pricing, Monte-Carlo simulation, future pricing, parity relationships, and hedging with derivatives. Text, projects, participation, and problem-solving.

Social Entrepreneurship

BUS 381 - Hess, Andrew M. (Drew)

Social entrepreneurship is an approach to creating system-level change though the application of entrepreneurial thinking and problem solving to social ventures, non-profit organizations, government institutions, and non-governmental organizations to create economic, environmental, and social value for multiple stakeholders. The purpose of this class is to (a) introduce students to the strategic thinking that forms the foundation of successful entrepreneurial ventures, (b) engage students in the application of these strategic tools and frameworks through case analyses and discussion, and (c) to encourage students to change the world in a meaningful way by thinking about a social venture of their own.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Strategic Management

BUS 398 - Pirkle, Kipling M. (Kip)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Entrepreneurship

BUS 399 - Shay, Jeffrey P. (Jeff)

A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan.

Directed Individual Study

BUS 401 - Ballenger, Robert M. (Bob)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Directed Individual Study

BUS 403 - Bower, Amanda

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Spring 2016

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

FS: First-Year Seminar

BUS 180 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

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Seminar in Finance

BUS 302 - Hoover, Scott A.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Spring 2016, BUS 302-01: Seminar in Finance: Rebuilding the City: A Practicum on Real-Estate Development (4). Additional fee. Prerequisite: BUS 221, 353, or instructor consent. This seminar exposes students to real-world real-estate development by 1) considering case studies on real-estate development; 2) meeting with alumni real-estate developers; and 3) working with the students to develop a plan to acquire and renovate/develop a local property. The course includes travel to Washington D.C. and Roanoke. Hoover.

Seminar in Marketing

BUS 303 - Fox, Gavin L.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Spring 2016, BUS 303-01: Customer Contact (4). Customer orientation, customer relationship management. and other such customer-centric topics are important foci in marketing and overall business profitability. While it is valuable simply to understand their roles and applications, it is absolutely essential that someone, somewhere in a firm be able to actually execute them. The purpose of this course, therefore, is to provide students with experience in customer contact, the techniques used to influence customers, and how to tailor these techniques to a diverse range of individual customers. Fox.

Seminar in Management

BUS 304 - Herbert, Richard H. (Rick)

Topics vary by term. May be repeated for degree credit if the topics are different.

Spring 2016, BUS 304-01: Money, Power, and Lies (4). Prerequisite: At least sophomore standing. Preference to BSADM or JOURF(JMCB) majors during the first round of registration. Can we design and lead organizations that foster ethical behavior? This course integrates the disciplines of business ethics and organizational behavior to address this question. It examines the impact of organizational forces on the ability of individuals to act ethically in large, complex organizations, with special emphasis on the financial industry. To help prepare for the course, students will be invited to an on-campus breakfast with Cornell University economist Robert Frank in March. Beginning with the era of the ENRON and Arthur Anderson scandals and continuing through the recent financial crisis, the issue of unethical behavior in large organizations has grown more disturbing. The 2008 financial meltdown is addressed as the major case study.

Seminar in Management

BUS 304 - Christiansen, Anne M.

Topics vary by term. May be repeated for degree credit if the topics are different.

Spring 2016, BUS 304-02: Seminar Management: Human Rights and Business: Changing Expectation in the Age of Transparency (4).  Additional fee. Prerequisite: At least sophomore standing.  Preference to BSADM majors or POV minors during the first round of registration. This course explores how business can work with human rights in a corporate context to manage stakeholder demands and expectations as well as to explore new opportunities. We investigate a number of different perspectives on business and human rights and engage in discussions of how businesses can manage human rights, which is by no means a simple task. The course includes a study tour to meet with relevant stakeholders in the field in Washington, D.C. Christiansen.

Building Financial Models

BUS 350 - Schwartz, Adam L.

This course offers exposure to a variety of topics in financial modeling. Class time is devoted to introduction of finance principles. An intensive lab component enables students to apply finance theory in a spreadsheet framework. Lecture topics include: time value of money, capital budgeting, optimization techniques, intrinsic valuation, and contingent claim valuation.

Corporate Mergers, Leveraged Buyouts, and Divestitures

BUS 358 - Kester, George W.

This course focuses upon company valuation, mergers, leveraged buyouts, and divestitures. The interactive course makes extensive use of the case method in developing an understanding of business valuation methodologies and corporate financing decisions. Advanced-level finance concepts, models, and techniques are applied by students in the development of situational problem formulation, analysis, evaluation, and decision-making skills necessary to solve the unstructured problems faced in the practice of financial and business management. Classroom participation and group presentations are emphasized.

Technology and Entrepreneurship

BUS 383 - Hess, Andrew M. (Drew)

Additional fee. The purpose of this course is to provide students with an understanding of process through which technological inventions are transformed into innovations.  Key works from scholars in the field will guide class discussions on understanding why managing innovation is complex, cross-functional, and a historically-dependent endeavor.  By the end of the class, students will have an appreciation for the entrepreneurial mindset, key actors in the start-up process, and the means through which technology is commercialized.  In addition to these discussions, students will travel to Silicon Valley to not only meet individuals who are a part of the recent start-up/technology scene, but also visit key locations that capture the history and context of innovation in the San Francisco/Bay Area.

Corporate Social Responsibility Practicum

BUS 391 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

The course provides students an opportunity to explore corporate social responsibility (CSR) and sustainability challenges from within an organization. The course is taught in Denmark, regarded as one of the most progressive economies in terms of CSR implementation. Initial reading, discussion, and research in the winter term prepare students to be matched with a Danish organization grappling with a CSR issue. Students work in small groups (four students) in a consultative capacity with a sponsoring Danish organization's decision makers. Students also participate in larger group discussions of issues confronted during the practicum and reflect on their experiences in both a personal journal and group blog. Sponsoring organizations include both for-profit and not-for-profit organizations, and the nature of the issues varies from sponsor to sponsor. May be taken twice for degree credit if the topics are significantly different.

Winter 2016

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

Selected Topics in Business Administration

BUS 195 - Pirkle, Kipling M. (Kip)

Topical coverage of areas in management, based on the interests of the instructor and students. Topics vary from year to year and are announced prior to registration. May be repeated for degree credit if the topics are different.

Williams Investment Society

BUS 196 - Schwartz, Adam L.

Graded Satisfactory/Unsatisfactory. This cocurricular educational student organization manages a portion of Washington and Lee's endowment. Students meet in formal and informal sessions conducted by faculty advisers and attend presentations made by outside speakers hosted by the Williams School. The experiential learning that occurs in this setting is grounded in fields such as accounting, economics, and finance, as well as the practice of investments and banking.

Washington and Lee Student Consulting

BUS 197 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Graded Satisfactory/Unsatisfactory. This cocurricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization.

Entrepreneurship Field Consulting Experience

BUS 198 - Shay, Jeffrey P. (Jeff)

Graded Satisfactory/Unsatisfactory. This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures.

Marketing Management

BUS 211 - Fox, Gavin L.

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Bower, Amanda

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Management and Organizational Behavior

BUS 217 - Dean, Roger A.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Herbert, Richard H. (Rick)

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Managerial Finance

BUS 221 - Hoover, Scott A.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Kester, George W.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Seminar in Management

BUS 304 - Lind, Stephen J.

Topics vary by term. May be repeated for degree credit if the topics are different.

Winter 2016, BUS 304-01: Seminar in Management: Modern Business Writing (3). Prerequisite: At least sophomore standing. Preference to BSADM or JOURF (JMCB) majors during the first round of registration. From emails to pitch books, writing remains a foundation of modern business communication. This course offers students the theories, skills, strategies, and tactics to become effective written communicators in modern business settings. Students taking this course engage in discussions, presentations, and significant written work as they develop their abilities to ethically and effectively write for business. Projects are individual and collaborative and involve chirographic, print, digital, verbal, and non-verbal forms of business writing. A hallmark of the course is significant individualized feedback from the professor and classroom peers. Lind.

Seminar in Management Information Systems

BUS 306 - Fox, Gavin L.

Topics vary by term and instructor. May be repeated for degree credit if the topics are different.

Winter 2016, BUS 306-01: Seminar in Management Information Systems: Application Design and Development (3). Prerequisite: Preference to BSADM or JOURF (JMCB) majors during the first round of registration. Have you ever dreamed of making your own app but feel you lack the necessary skills? In this project-oriented seminar, students acquire the skills to design, create, and administer a fully functional iPhone app, regardless of initial skill level, using industry-leading mobile commerce software. No prior programming experience is required, since this is a key part of this seminar's learning opportunity. Students learn how to leverage features of mobile platforms to attract consumers, increase conversion rates, and maximize the return on their mobile investment. Fox.

Multimedia Design and Development

BUS 321 - Ballenger, Robert M. (Bob)

This course is an introduction to the study and creation of multimedia content primarily used in business. Students explore the steps used to plan and create multimedia content that effectively targets and delivers business information. This is a hands-on, project-oriented course with emphasis on the design and creation of media elements such as interactive web, graphic, audio, and video content. The course focuses on using WordPress development using Headway Themes with emphasis on Cascading Style Sheets, Adobe Photoshop, Reaper, and Final Cut Pro X as the foundation for creating online multimedia content.

Economic Globalization and Multinational Corporations

BUS 337 - Reiter, Sandra L. (Sandy)

This course focuses on the historical and present effects and issues of economic globalization, and the role of multinational corporations in a global economy. Topics covered may include: production, supply chain, technology, trade, finance, natural environment, labor, development, poverty and inequality, privatization of utilities, immigration, and state sovereignty. Emphasis is on understanding the costs and benefits of economic globalization and the role business plays in contributing to these outcomes.

Business Ethics

BUS 345 - Reiter, Sandra L. (Sandy)

An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.

Private Law in a Market Economy

BUS 346 - Youngman, Julia F. (Julie)

This course studies the law governing the relations between individuals in day-to-day commerce. The emphasis is on how individuals and firms organize their voluntary agreements in markets, a process governed by the law of contracts. The course covers this process, ranging from the sale of goods, through the securing and payment of debt, to the creation of large corporations. Both the Common Law and the Uniform Commercial Code are analyzed. The course accents procedural and managerial techniques and stresses economic and ethical issues. Writing assignments apply legal theories to literary masterworks and hypothetical situations.

Cases in Corporate Finance

BUS 355 - Kester, George W.

Through use of the case method of learning, this course focuses on applied corporate finance strategy, including financial forecasting, financing sales growth, short-term versus long-term financing, commercial bank borrowing, leasing, and capital structure policy. Classroom participation is emphasized.

Financial Risk Management

BUS 356 - Schwartz, Adam L.

This course provides an introduction to financial derivatives and risk management and is intended to help upper-class students planning a career in finance or actuarial science. The course considers options and futures from a practical and theoretical perspective. Topics explored include: derivative markets, the Black-Scholes option pricing model, binomial option pricing, Monte-Carlo simulation, future pricing, parity relationships, and hedging with derivatives. Text, projects, participation, and problem-solving.

Modern Professional Presentations: Design and Delivery

BUS 365 - Lind, Stephen J.

This course offers students the theories, skills, strategies, and tactics to become an effective oral communicator in a modern professional setting. The course focuses on the critical development and engaged delivery of information and ideas in various professional communication situations including live presentations and interviews. Proper design and deployment of slide-deck presentations and print materials is a vital part of developing competencies in these oral-communication situations. The course also emphasizes the importance of competencies in digital oratory through development and delivery of effective video communication. A hallmark of this course is significant individualized feedback from the professor and classroom peers.

Integrated Marketing Communications

BUS 370 - Bower, Amanda

Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum.

Strategic Management

BUS 398 - Pirkle, Kipling M. (Kip)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Entrepreneurship

BUS 399 - Shay, Jeffrey P. (Jeff)

A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan.

Directed Individual Study

BUS 401 - Hoover, Scott A.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Directed Individual Study

BUS 403 - Bower, Amanda

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Fox, Gavin L.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Ballenger, Robert M. (Bob)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Shay, Jeffrey P. (Jeff)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Hoover, Scott A.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.