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Interns at Work

Haley Miller '16 Adidas Chadds Ford, PA

"Know your competition just as well as you know your own company. Ask questions and challenge ideas, while remembering to keep an open mind. This is what creates innovation."

How did you learn about this internship?

I wanted to work in an industry that I was genuinely interested in.  Growing up, I have always loved sports, both watching and playing them. In the fall of 2013, I began exploring the sport and fitness companies that offered internships in my area. I sent my resume to the Adidas office, and soon after received a call to set up an interview and office tour.

What gave you the edge in landing this internship?

Anyone can look good on paper, but interviewing skills take time and practice to develop. Establishing connections in the office and being memorable are vital.  When talking to the Vice President of Innovations during my office tour, I learned that his son was in my brother's high school graduating class, and that his wife attended Washington and Lee University.  These small connections might have helped give me an edge.

Describe your daily duties.

My responsibilities ranged from product testing to creating ad performance portfolios for sponsors including Verizon, YouTube, Microsoft and Apple. Research was a huge part of my job. I explored competitor products, specifically looking at what customers liked and what needed improvement. I often analyzed performance trends for new product advertisements based on demographic, location and target group. I created customer flow charts that help buyers determine which miCoach Adidas product is best suited to their needs. Anytime the marketing department needed something, I was ready to help out.

What was your favorite part or perk of the internship?

The birthday parties and free products. Whenever there was an excuse to celebrate, the office was ready. We always had balloons, cake, and tons of food. The parties occurred almost weekly, creating a friendly and united workplace. Since Adidas is prominent in the soccer world, the FIFA World Cup brought much cause for celebration. With regard to the free gear, my boss felt it was important for me to understand the merchandise personally. She gave me all five of the miCoach products for free to explore on my own time, including a $400 SmartRun watch. I also had the opportunity to test out a few of these products in the lab, which was fun.

How did you like living in the city where the internship was located?

The office was conveniently located only 20 minutes from my house.  It was nice to be so close to home and already know the area where I was working.

What key takeaways/skills will you bring back to W&L?

Research is the foundation for everything. Know your competition just as well as you know your own company. Ask questions and challenge ideas, while remembering to keep an open mind. This is what creates innovation. Always work hard; people will notice.

What advice would you give to students interested in a position like this?

Networking in your own town is the most effective way to find your first internship. Explore companies around you that you might be interested in working for and reach out to them. You never know what a given company needs at a given time, and you might just be it.

Will you pursue a career in this field after graduation?

I am interested in pursing a career in marketing after graduation, but it's definitely not set in stone. I want to explore my options and gain experience in different fields including advertising and finance. Even though I'm undecided about my future, working for Adidas has given me insight into the marketing world and provided me with meaningful knowledge and experience.

Describe your experience in a single word.

Invaluable.

Tradition of Innovation

Washington and Lee occupies a unique position among its peer institutions, offering not just an exceptional liberal arts education but also one especially appropriate for this day and age.

In Action People and Programs

Washington and Lee occupies a special position among its peer institutions, offering not just an exceptional liberal arts education but also one especially appropriate for this day and age. Strong international and interdisciplinary programs address some of our most challenging contemporary questions, while our professional programs in law, business, journalism and entrepreneurship shape campus conversations in ways that do not occur in other liberal arts colleges. These professional programs benefit because they exist in a liberal arts setting, and our liberal arts programs benefit because they exist alongside areas of inquiry attuned to the problems facing our society.

Our commitment to innovation extends beyond our academic programs to our academic calendar, which features two 12-week terms and one 4-week Spring Term. This short semester at the end of the year allows students to focus their energies on one discipline and, often, to study abroad. With small class sizes, students in these Spring Term classes often work in the field, studying everything from plants to salamanders to stars. Students craving an artistic opportunity can make and produce music videos or learn the finer points of poetry. And these are only a few of the courses.

Co-curricular programs like the Rockbridge Report, the AdLib Conference, the Entrepreneurship Summit and the Williams Investment Society emphasize the link between the professional world and the liberal arts, effectively demonstrating the myriad ways students can use their liberal arts education after graduation. Facilities like the new IQ Center and the Center for Global Learning offer state-of-the-art technology that allows undergraduates to interact with professors-and the world-in new and exciting ways.

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At a Glance Facts and Figures

W&L's calendar features two 12-week terms followed by the innovative 4-week spring term.
44 Johnson Scholarships awarded annually.
5 Million Plus: the value of the stock portfolio managed entirely by students as part of the Williams Investment Society.
190 new courses created by W&L faculty for the innovative 4-week Spring Term.
W&L broke ground on the $13.5 million Center for Global Learning in 2014.

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  • Regular Decision is for students who want to maximize options.
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Washington and Lee University provides a liberal arts education that develops students' capacity to think freely, critically, and humanely and to conduct themselves with honor, integrity, and civility. Graduates will be prepared for life-long learning, personal achievement, responsible leadership, service to others, and engaged citizenship in a global and diverse society.