Gavin L. Fox Associate Professor of Business Administration

Gavin L. Fox

Holekamp Hall 309
Curriculum Vitae

Professor Fox joined the Washington and Lee University faculty in 2014, following five years of teaching at Texas Tech University. He teaches courses in marketing management, services marketing and innovation, and customer contact. Pedagogically, he is interested in the intersection of business and the liberal arts, specifically as they pertain to fostering innovation. Additionally, Professor Fox has become involved in app development and views it as an outstanding vehicle for understanding service process design that is enhanced by an interdisciplinary approach. Throughout his career, he has consulted with a number of businesses on service process design, primarily in the medical and veterinary industries.

Professor Fox served eight years in the Army Reserve as a Quartermaster Officer, including a deployment to Iraq in 2004 as a First Lieutenant. During the experience, he learned a great deal about leadership, logistics, innovation, and the meaning of the word “challenge.”

Professor Fox’s research interests span service innovation, customer complaining behavior, and viral marketing. His work has been published in the International Journal of Operations & Production Management, the Journal of Advertising, the Journal of Retailing, Psychology & Marketing, Industrial Marketing Management, among others. Professor Fox also reviews for a number of academic journals.


Ph.D. in Marketing, Florida State University (2009)

MBA, Virginia Tech (2001)

B.S. in Management Science & Information Technology, Virginia Tech (1999)


Service innovation, customer complaining behavior, and viral marketing


BUS 211 – Marketing Management

BUS 373 – Services Marketing & Innovation (Spring Term)

BUS 374 – Customer Contact