Course Offerings

Winter 2020

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

FS: First-Year Seminar

BUS 180A - Lind, Stephen J.

Topics vary by subject and term.

Williams Investment Society

BUS 196 - Bassiouny, Aliaa I.

Graded Satisfactory/Unsatisfactory. This cocurricular educational student organization manages a portion of Washington and Lee's endowment. Students meet in formal and informal sessions conducted by faculty advisers and attend presentations made by outside speakers hosted by the Williams School. The experiential learning that occurs in this setting is grounded in fields such as accounting, economics, and finance, as well as the practice of investments and banking.

Washington and Lee Student Consulting

BUS 197 - Oliver, Elizabeth G. / Tanlu, Lloyd J.

Graded Satisfactory/Unsatisfactory. This cocurricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization.

Entrepreneurship Field Consulting Experience

BUS 198 - Fox, Gavin L.

Graded Satisfactory/Unsatisfactory. This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures.

Real Estate Society

BUS 199 - Jensen, John A., III

This co-curricular student organization seeks to develop an enhanced understanding of real estate development and investment. The group hosts guest speakers, conducts and publishes market research, and acts as pro bono consultants to external constituents.

Marketing Management

BUS 211 - Bower, Amanda

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Fox, Gavin L.

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Management and Organizational Behavior

BUS 217 - Schatten, Jeffrey M.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Gilbert-Olson, Elisabeth K.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Managerial Finance

BUS 221 - Hoover, Scott A.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Bassiouny, Aliaa I.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Seminar in Organizational Behavior

BUS 301A - Schatten, Jeffrey M.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Winter 2020, BUS 301A-01: Cross-Cultural Leadership (3). Prerequisite: At least junior standing. Preference to BSADM majors during the first round of registration. Satisfies the international requirement for the business administration major. An exploration of the way in which leaders navigate cross-cultural challenges in an interdependent global market. Topics include: comparing cultures, leading across cultures, communication and negotiation, decision making, enacting change in multi-cultural teams, and leadership development. The seminar draws heavily on cases, memoirs, and hands on activities, so that in addition to leaving the class with a theoretical understanding of cross-cultural leadership, students also develop a set of specific narratives that can easily come to mind as you embark on your own international journeys and as you engage with the "melting pot" back home. Schatten .

Business Analytics

BUS 316 - Ballenger, Robert M. (Bob)

Not open to students with credit for BUS 306: Data Management and Analysis for Business from Fall 2017 or Fall 2018. An examination of how business analytics help management make sound business decisions. Analysis of data is becoming a vital component of business decision-making. The course consists of three modules: 1) how to communicate and present data in business reports and presentations; 2) how to extract data from relational databases using MySQL and Structured Query Language (SQL) and to prepare data for analysis; and 3) data analytics -- the process of data wrangling, data visualization, discovery, interpretation, and communication of meaningful insights and patterns in data. Students learn to use industry-standard, data analysis software, though no previous programming experience is required.

Economic Globalization and Multinational Corporations

BUS 337 - Reiter, Sandra L. (Sandy)

This course focuses on the historical and present effects and issues of economic globalization, and the role of multinational corporations in a global economy. Topics covered may include: production, supply chain, technology, trade, finance, natural environment, labor, development, poverty and inequality, privatization of utilities, immigration, and state sovereignty. Emphasis is on understanding the costs and benefits of economic globalization and the role business plays in contributing to these outcomes.

Foundations of Business Law: Accounting Focus

BUS 346 - Bowden, Nathan P.

An introduction to the law governing the relations between individuals and businesses in commerce, with a focus on legal concepts tested by the CPA exam and recommended for students who plan to take that exam or pursue a career in accounting. Topics include the law governing torts, contracts, sales of goods under the Uniform Commercial Code, agency, the formation and operation of business associations, government regulation of business, and legal ethics. Assignments apply legal theories and legal ethics to actual business disputes and hypothetical situations.

Foundations in Business Law

BUS 348 - Youngman, Julia F. (Julie)

An introduction to the law governing the relations between individuals and businesses in commerce, with a focus on exploring issues faced by both established businesses as well as innovation-driven startups. Topics are selected from the law governing business torts, contracts, products liability, intellectual property, employment law, and government regulation of business. Additional selected topics may be chosen in accordance with the interest of course participants. Assignments apply legal theories and legal ethics to actual business disputes and hypothetical situations.

Investments

BUS 359 - Bassiouny, Aliaa I.

A study of investments and investment management from a practical and theoretical point of view, including the institutional and economic environment relevant to common stocks, preferred stocks, bonds, puts, calls, and commodity future contracts. These assets are studied in terms of the markets in which they are traded, governing regulations, taxes, valuation, risk, characteristic line, and construction of a portfolio. Capital market theory and the Markowitz portfolio model are explored. Text, readings, and projects.

Modern Professional Presentations: Design and Delivery

BUS 365 - Lind, Stephen J.

This course offers students the theories, skills, strategies, and tactics to become an effective oral communicator in a modern professional setting. The course focuses on the critical development and engaged delivery of information and ideas in various professional communication situations including live presentations and interviews. Proper design and deployment of slide-deck presentations and print materials is a vital part of developing competencies in these oral-communication situations. The course also emphasizes the importance of competencies in digital oratory through development and delivery of effective video communication. A hallmark of this course is significant individualized feedback from the professor and classroom peers.

Integrated Marketing Communications

BUS 370 - Bower, Amanda

Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Entrepreneurship

BUS 399 - Shay, Jeffrey P. (Jeff)

A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan.

Directed Individual Study

BUS 401 - Schatten, Jeffrey M.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Winter 2020, BUS 401-01: Negotiation and Conflict (1). Prerequisite: Instructor consent. Schatten.

Directed Individual Study

BUS 401 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Winter 2020, BUS 401-02: Case Studies in CSR (1) . Prerequisite: Instructor consent. Graded Pass/Fail only. Preparatory course for the spring term abroad offering of BUS 191: Corporate Responsibility and Sustainability in Copenhagen. Oliver, E, Straughan

Directed Individual Study

BUS 401 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Winter 2020, BUS 401-03: Introduction to CSR Practicum (1). Prerequisite: Instructor consent. Graded Pass/Fail only . Preparatory course for the spring term abroad offering of BUS 391: Corporate Social Responsibility Practicum in Copenhagen. Oliver, E, Straughan .

Directed Individual Study

BUS 401 - Garvis, Dennis M. (Denny)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Winter 2020, BUS 401-04: Directed Study: Introduction to Cape Town Internship Program (1). Prerequisite: Instructor's consent. Graded Pass/Fail only. This course is a prerequisite for INTR 453: International Internship in Cape Town. Students selected for the upcoming summer internship program explore South Africa history, culture, organizations, and language, focusing on areas and topics that students will encounter abroad. Garvis and LeBlanc.

Directed Individual Study

BUS 401 - Bower, Amanda

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Winter 2020, BUS 401-05: Directed Individual Study (1) . Prerequisite: Instructor consent. Bower.

Directed Individual Study

BUS 402 - Shay, Jeffrey P. (Jeff)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Directed Individual Study

BUS 403 - Bower, Amanda

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Winter 2020, BUS 403-01: Directed Individual Study: Ad Class Advisors (3). Bowers.

Directed Individual Study

BUS 403 - Garvis, Dennis M. (Denny)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Winter 2020, BUS 403-02: Directed Individual Study: Best Practices in International Management and International Education (3). Prerequisite: Instructor consent. This independent study includes readings, regular discussions, and an extensive project. Assigned readings focus on both international management in general and international internships in particular. Research regarding international education internships at comparable universities and with various host programs will be used to evaluate potential improvements in WLU programs. Graded work will included discussions, a draft handbook, and a final report about recommended best practices. Garvis.

 

 

Directed Individual Study

BUS 403 - Hoover, Scott A.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Fall 2019

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

Foundations of Entrepreneurship and Business

BUS 160 - Junkunc, Marc T.

Not open to BSADM or ACCT majors. Not open to students who have previously taken BUS 195A: Foundations of Management and Entrepreneurship. An interdisciplinary introduction for students who are interested in entrepreneurship and in perhaps someday starting, owning or running their own businesses, or pursuing an entrepreneurial career inside of others' organizations. Although entrepreneurship is a creative process, it also requires specific skills, knowledge, and tools to enhance the probability of success. This course helps students explore all aspects of developing ideas for new business ventures, including nonprofits or social entrepreneurship, including starting on the actual process of pursuing ideas and working with others in small teams. Through this lens of entrepreneurship, students receive an introduction to all of the primary aspects of business.

FS: First-Year Seminar

BUS 180 - Lind, Stephen J.

Topics vary by subject and term.

Fall 2019, BUS 180-01: FS: Business Presentation Fundamentals (3). First-Year Seminar. Prerequisite: First-year class standing only. An introductory seminar offering fundamental perspectives, structures, strategies, and skills needed to communicate effectively within a business context. Class readings and discussions cover a variety of professional communication scenarios. Students focus on developing core competencies in live business presentations and transferrable insights and skills. Subjects include, for example, audience analysis, strategic organization, delivery, and external aids like slide decks. Using a variety of written, video, and studio methods, students engage in significant peer feedback and receive individualized feedback on their live presentations from the faculty. Lind.

Williams Investment Society

BUS 196 - Bassiouny, Aliaa I.

Graded Satisfactory/Unsatisfactory. This cocurricular educational student organization manages a portion of Washington and Lee's endowment. Students meet in formal and informal sessions conducted by faculty advisers and attend presentations made by outside speakers hosted by the Williams School. The experiential learning that occurs in this setting is grounded in fields such as accounting, economics, and finance, as well as the practice of investments and banking.

Washington and Lee Student Consulting

BUS 197 - Tanlu, Lloyd J. / Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Graded Satisfactory/Unsatisfactory. This cocurricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization.

Entrepreneurship Field Consulting Experience

BUS 198 - Fox, Gavin L. / Junkunc, Marc T.

Graded Satisfactory/Unsatisfactory. This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures.

Real Estate Society

BUS 199 - Jensen, John A., III

This co-curricular student organization seeks to develop an enhanced understanding of real estate development and investment. The group hosts guest speakers, conducts and publishes market research, and acts as pro bono consultants to external constituents.

Marketing Management

BUS 211 - Fox, Gavin L.

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Management and Organizational Behavior

BUS 217 - Schatten, Jeffrey M.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Gilbert-Olson, Elisabeth K.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Managerial Finance

BUS 221 - Hoover, Scott A.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Kester, George W.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Bassiouny, Aliaa I.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Management Information Systems

BUS 310 - Larson, Keri M.

The objective is to build an understanding of the value and uses of information systems for business operations, management decision making, and strategic advantage. Topics include basic systems concepts and major roles of information systems; computer, telecommunications, and database management concepts; and management issues in the implementation of information systems, including international, security, and ethical considerations.

Database Management for Business

BUS 315 - Larson, Keri M.

An introduction to the theories, concepts, features, and capabilities of database management systems in a business environment. This course provides a greater understanding of how to design, develop and access database-driven business applications and emphasizes the use of database-management systems in real-world business settings and how this technology can be applied effectively to solve business problems. In this project-oriented course, students acquire the skills to document, design, create, test, and access a fully functional Oracle business database application. No prior programming or application development experience is assumed.

Multimedia Design and Development

BUS 321 - Ballenger, Robert M. (Bob)

This course is an introduction to the study and creation of multimedia content primarily used in business. Students explore the steps used to plan and create multimedia content that effectively targets and delivers business information. This is a hands-on, project-oriented course with emphasis on the design and creation of media elements such as interactive web, graphic, audio, and video content. The course focuses on using WordPress development using Headway Themes with emphasis on Cascading Style Sheets, Adobe Photoshop, Reaper, and Final Cut Pro X as the foundation for creating online multimedia content.

Business Ethics

BUS 345 - Reiter, Sandra L. (Sandy)

An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.

Foundations of Business Law: Accounting Focus

BUS 346 - Bowden, Nathan P.

An introduction to the law governing the relations between individuals and businesses in commerce, with a focus on legal concepts tested by the CPA exam and recommended for students who plan to take that exam or pursue a career in accounting. Topics include the law governing torts, contracts, sales of goods under the Uniform Commercial Code, agency, the formation and operation of business associations, government regulation of business, and legal ethics. Assignments apply legal theories and legal ethics to actual business disputes and hypothetical situations.

Foundations in Business Law

BUS 348 - Youngman, Julia F. (Julie)

An introduction to the law governing the relations between individuals and businesses in commerce, with a focus on exploring issues faced by both established businesses as well as innovation-driven startups. Topics are selected from the law governing business torts, contracts, products liability, intellectual property, employment law, and government regulation of business. Additional selected topics may be chosen in accordance with the interest of course participants. Assignments apply legal theories and legal ethics to actual business disputes and hypothetical situations.

Real Estate Development

BUS 353 - Hoover, Scott A.

Studying the development of commercial real estate, the course covers a range of topics from the idea stage until the property is eventually sold after completion. Although much of the course is qualitative in nature, students also learn how to create simple financial models to analyze properties. In addition, students study in some depth the real estate crisis that began in late 2007. Through exploration of case studies and interaction with practitioners (guest speakers), emphasis is placed on application rather than theory. Assignments include readings, case studies, and one examination. Guest speakers will typically speak in the evening and except in rare circumstances students will be required to attend those sessions.

Cases in Corporate Finance

BUS 355 - Kester, George W.

Through use of the case method of learning, this course focuses on applied corporate finance strategy, including financial forecasting, financing sales growth, short-term versus long-term financing, commercial bank borrowing, leasing, and capital structure policy. Classroom participation is emphasized.

Multinational Business Finance

BUS 357 - Bassiouny, Aliaa I.

A study of the critical aspects of managerial finance in a multinational setting, covering both theoretical and practical issues. Emphasis is placed on identifying the unique risk-return opportunities faced by corporations that maintain business units across national borders. Topics included are foreign exchange and exchange rate determination, international capital markets, the environment of multinational corporate finance, risk management, and cross-border investment decisions. Text, readings, and projects.

Modern Professional Presentations: Design and Delivery

BUS 365 - Lind, Stephen J.

This course offers students the theories, skills, strategies, and tactics to become an effective oral communicator in a modern professional setting. The course focuses on the critical development and engaged delivery of information and ideas in various professional communication situations including live presentations and interviews. Proper design and deployment of slide-deck presentations and print materials is a vital part of developing competencies in these oral-communication situations. The course also emphasizes the importance of competencies in digital oratory through development and delivery of effective video communication. A hallmark of this course is significant individualized feedback from the professor and classroom peers.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Entrepreneurship

BUS 399 - Shay, Jeffrey P. (Jeff)

A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan.

Entrepreneurship

BUS 399 - Junkunc, Marc T.

A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan.

Directed Individual Study

BUS 401 - Schatten, Jeffrey M.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Directed Individual Study

BUS 401 - Hess, Andrew M. (Drew)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Directed Individual Study

BUS 403 - Garvis, Dennis M. (Denny)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Spring 2019

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

Amateurism and the NCAA: A For-Profit Enterprise in a Not-For-Profit Environment

BUS 135 - Cowins, Elicia P.

A discussion of the primary regulatory body of college sports, the National Collegiate Athletic Association, and its effectiveness as a governance mechanism. Over the course of the term, we examine the following: 1) history and structure of the NCAA; 2) interactions between Division I men's basketball and football, specifically, as revenue-generating sports and the non-profit institutions within which they operate; 3) present and past legal challenges that threaten to alter--or have altered--the relationship between the NCAA and member colleges; 4) externalities that manifest as a result of the influence of athletic departments on certain university campuses; and, 5) educational, physical/mental health, and financial prospects for athletes, regardless of their transition to the professional ranks.

International Corporate Social Responsibility and Sustainability

BUS 191 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Do corporations have an obligation to manage their social impact in addition to maximizing sales, profits and stock price? What happens when these objectives are in conflict with each other? This course explores the relative roles of businesses, not-for-profits, government, and individual citizens in managing social and environmental impact. Student spend significant time exploring case studies and interacting with senior management of various companies. Recent examples include Carlsberg, Dr. Pepper-Snapple Group, Dunkin' Brands, Norden, Novo Nordisk, Pandora, Proctor & Gamble, Starbucks, and Unilever. The course culminates with two weeks in Copenhagen visiting numerous Danish companies and developing a group research project on a topic chosen by the students. The time abroad also includes cultural excursions to places such as Frederiksborg Castle and Tivoli, dinners with Danish families, a harbor/canal tour, and a closing dinner featuring New Nordic cuisine.

Seminar in Organizational Behavior

BUS 301 - Schatten, Jeffrey M.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Spring 2019, BUS 301-01: Leading Teams (4). Prerequisite: At least sophomore standing. This course is taught at the Augusta Correctional Center in Craigsville, VA. Ten W&L students and ten inmates take the course together. Students learn from the professor and from one another as they explore the interpersonal processes and psychological factors that affect the way in which individuals interact and engage with one another. Students learn to understand conflict and how to effectively manage conflict in group settings. This course is mostly comprised of team activities and cases, which is intended to give students the tools, insight, and experience to better understand and manage teams. (EXP) Schatten.

Data Science for Business

BUS 322 - Larson, Keri M.

No prior programming experience required. Meets the Information Systems requirement in the business administration major. Data Science is a hot new field, but data scientists are only as good as their ability to ask the right questions about the data they are investigating. This course covers the nuts and bolts of data science without programming, focusing on how organizations can make smarter decisions to address their business problems and create new business opportunities. Students use industry-standard tools to achieve a range of competencies from machine learning and statistics to data wrangling, data visualization, and data access. We emphasize best practices in coding, data handling, and adherence to the principles of reproducible research.

Framing a Franchise: The Business of Entertainment

BUS 360 - Lind, Stephen J.

Entertainment franchises are big business that pervade our consumer culture. This course challenges students to evaluate the various practices used to "frame" such creative entertainment franchise properties. Students study a variety of global franchises, such as Peanuts, Star Wars, or Disney lines, analyzing key issues involved in creative product development. These issues include framing, fidelity, and audience management, as well practical processes like the role of development gatekeepers and product licensing structures. The course includes a one-week trip to Los Angeles to meet with entertainment industry executives at studio and key franchise locations.

Creative Strategic Planning

BUS 371 - Bower, Amanda

Strategic planning (also called account or brand planning) is a philosophy of consumer research that fully incorporates the consumer in strategic developments. The course includes the types of qualitative techniques traditionally associated with social sciences (e.g., anthropology, sociology and psychology) in order to arrive at a brand (or other) strategy. The students must think creatively, independently, and interdependently as they apply the variety of research techniques, develop the strategic recommendations and present and defend both the research and recommendations. In addition to research techniques, students receive an orientation in relevant software (video editing, photo manipulation) and learn effective and persuasive presentation skills. The course is project-based, and the course culminates in the opportunity to present their work to the client (usually an advertising/marketing professional) for whom they've been working the course of the term.

Technology and Entrepreneurship

BUS 383 - Junkunc, Marc T.

The purpose of this course is to provide students with an understanding of process through which technological inventions are transformed into innovations.  Key works from scholars in the field will guide class discussions on understanding why managing innovation is complex, cross-functional, and a historically-dependent endeavor.  By the end of the class, students will have an appreciation for the entrepreneurial mindset, key actors in the start-up process, and the means through which technology is commercialized.  In addition to these discussions, students will travel to Silicon Valley to not only meet individuals who are a part of the recent start-up/technology scene, but also visit key locations that capture the history and context of innovation in the San Francisco/Bay Area.

Corporate Social Responsibility Practicum

BUS 391 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

The course provides students an opportunity to explore corporate social responsibility (CSR) and sustainability challenges from within an organization. The course is taught in Denmark, regarded as one of the most progressive economies in terms of CSR implementation. Initial reading, discussion, and research in the winter term prepare students to be matched with a Danish organization grappling with a CSR issue. Students work in small groups (four students) in a consultative capacity with a sponsoring Danish organization's decision makers. Students also participate in larger group discussions of issues confronted during the practicum and reflect on their experiences in both a personal journal and group blog. Sponsoring organizations include both for-profit and not-for-profit organizations, and the nature of the issues varies from sponsor to sponsor. May be taken twice for degree credit if the topics are significantly different.

Layered Berlin: German Culture and the Social Market Economy

BUS 392 - Hess, Andrew M. (Drew) / Youngman, Paul A.

A four-week course taught abroad that offers students a true immersion in German language, culture, and business environment. In order to give students a complete understanding of contemporary Germany, we integrate a literary-historical analysis of the country's rich history from 1848 to the present day with an introduction to German social and economic system that focuses on stakeholder-centric business and sustainability principles. Through an exciting mix of literary fiction, historical readings and cases, film screenings, along with corporate and cultural site visits, students gain an understanding of the interdependence between "big C" Culture and business culture.

Directed Individual Study

BUS 401 - Ballenger, Robert M. (Bob)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.