Caroline (Amport) Piper '98

Currently, I have my own consulting business where I provide planning, communications and event management services to nonprofits and small business. www.canoeharbor.com


It became clear to me many years ago that there was a direct link between the course work I did at W&L as part of my Anthro/ Archaelogy degree and my ability to make my living as a communications professional. At W&L I learned how to take big ideas and large amounts of complicated information and translate them in a clear, well organized way for a general audience--this is at the heart of my communications work today; and I learned how to be a thoughtful observer of human nature--public relations, marketing and general communications is really the profession of understanding your audience so you can communicate with them in a way that they can "hear". You have to understand people, be an observer of behavior, trends and patterns in order to be successful. Aspects of my work get into the human element of how organizations function and this too traces back to my coursework and degree. People are at the core of what everyone does. In terms of the archaeology piece, I have worked for a number of historic museums and nonprofits and my training in this field has given me an appreciation of that aspect of their core functions in a way that has served me well over time.