Washington and Lee AdLib Symposium Jonathan Salm '13

This past March, Washington and Lee University invited alumni in the marketing and advertising world to be a part of the AdLib conference, featuring workshops, presentations and panels that connected advertising with the liberal arts. Among the visiting alumni were three Jewish alumni who not only participated in the conference, but were integral to AdLib's success. John Zamoiski '74 delivered the keynote address to a group of marketing and advertising students during dinner at the Southern Inn and spoke on the second panel, "Media 2.0 and its Role in Advertising." Zamoiski founded Bottlerocket Marketing Group in New York City and currently serves as its Chairman and CEO.

Rich Weinstein '91 spoke on the second panel, "Welcome to the Ad World." Weinstein is a Senior Vice President and
Group Account Director for the Martin Agency in Richmond. Brad Haugen '04 was a featured guest speaker and also participated on the second panel with Zamoiski.

Haugen is the CMO of Scoot Braun Projects, an entertainment company whose clients include Justin Bieber, Asher Roth, and Carly Rae Jepsen. When these alumni returned to W&L, each were impressed with how far Jewish life has come since they graduated. For frequent patrons of the Hillel House, Zamoiski's name might sound familiar. The back porch is officially named the "Zamoiski-White Patio." It was named by Zamoiski and his roommate and best friend, Eric White '74, in memory of their fathers, both W&L alumni.

"I am absolutely thrilled that the Hillel house has become an integral part of campus life," Zamoiski said. "It really is a place that promotes interaction, intellectual pursuit, and understanding among students of all faiths. I am excited to be a part of the building of the Hillel house, as is my ‘partner in crime' Eric White." Both Zamoiski and Weinstein were particularly impressed at how the Hillel house has helped Jewish life become more prominent on campus. At one point, there were two Jewish fraternities, Zeta Beta Tau and Phi Epsilon Pi. Phi Ep was absorbed into ZBT nationally in the early seventies and Zamoiski joined ZBT when he came to W&L. However, by the late eighties, ZBT had lost its connection with Jewish students.

Weinstein, who had not returned to W&L until the AdLib conference, was both surprised and pleased at the resurgence in Jewish life. "I graduated in 1991, and at that time I don't think there was a Jewish person in ZBT. There didn't seem to be much of a Jewish culture on campus," said Weinstein. Instead, Washington and Lee Jewish life existed mostly off campus. "AdLib was my first time back to campus in more than 15 years," he continued. "To now have a building (the Hillel house) that is literally the center of campus blew me a way. It is 180 degrees of a difference. Jewish life is now vibrant and fantastic. The Hillel house is a huge step in the right direction!" The Hillel house served as one of the prime meeting locations for the AdLib conference, including seminars, speakers, and a luncheon. "I was delighted to find out that the luncheon for the conference I was keynoting was held at the Hillel house," Zamoiski said. "Hillel is not apart from the University, but instead a part of the University. The conference was designed to create a bridge between liberal arts and advertising and the Hillel house creates a bridge between students of all faiths. I think it was appropriate that part of the conference was held there."