Complementary Typeface and Color


Palatino has been selected as the complementary typeface for our Graphic Identity system. It is one of the most widely-used text typefaces and has been adapted to virtually every type of technology. The use of Palatino permits us greater flexibility in the creation of electronic templates for a variety of uses.



W&L's official blue is PMS 287. "PMS" refers to the Pantone Matching System, which is used by printers to specify particular shades of ink color and allow them to match colors consistently. On the Web, the color used is through the code "003399."