Business cards introduce the individual and the University. A card that has a look of quality and distinction can make a positive first impression. And, because one person often receives cards from different University personnel, the cards should all be of the same style. The Wordmark is centered at the top of the card with the individual's name, title, telephone numbers, and email address centered in the middle of the card. Individuals may choose whether or not to included the campus address as part of the card. Members of the Department of Athletics may use the Trident as a complement to their cards.