Advertising and Marketing
Explore careers in advertising, marketing and public relations by exploring the links below. Found a career you're interested in? Stop by our office or make an appointment with a career advisor and begin networking to learn more.
A career in advertising or marketing may require you to have a creative resume. Check out our resume help on LexLink in the resource library.
- Advertising Crossing
- American Advertising Federation of DC
- The ANA Educational Foundation - Information about advertising, tips, getting started, industry conversations, and industry roles
- CEI Internships Book - Internships with America's Advertising Agencies
- The Creative Ham
PR & Communications
- AdLib - The AdLib Conference was founded in 2011 and has grown into a daylong conference that brings alumni who work in the industry back to campus to network with each other and to share trends, best practices and lessons learned with current students.
- AdClass - Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum.
One of the best ways to explore careers and find job opportunities is to network with professionals. Below are alumni who have experience in the field and have volunteered to be a resource to you. Not sure how to begin networking? Stop by our office to get started.
To learn about and network with more alumni in the industry, visit the WLUalum Twitter!
Greensboro, North Carolina native Graham Sheridan graduated from W&L with a degree in Economics and a concentration in Poverty and Human Capability Studies. After graduating, he worked for Charleston's Mayor Joe Riley's reelection campaign and then managed a city council campaign in Greensboro, NC. Graham obtained a Master's in Public Affairs at Brown University in Providence, RI and then worked as a paralegal for a year in Charleston. He now works as an account executive for the Greensboro News & Record helping small and medium sized businesses advertise their products and services.
Lizzie McWilliams graduated in 2006 from Washington and Lee after completing her degree in Business Journalism. After a couple of journalism internships while at W&L, Lizzie decide she wanted to do something different with her degree after graduation. Lizzie headed up to NYC and started working at Edelman (a large public relations agency) in their financial communications and investor relations practice. She then moved to DC and began working in the communications department of a client that she worked with while at Edelman -- a private equity and asset management firm. From there, Lizzie completed a brief stint in marketing for a small consulting firm, and then spent some time working on PR and marketing for an international law firm based in Washington. Lizzie is now leading public relations for a segment of the business in the Americas (North, South, Central America and Israel) for a Big 4 accounting firm.
Bryan graduated in 2012 with a Mass Communications degree from Washington and Lee. After a journalism internship at NBC Nightly News, and a sales internship at P&G, Bryan realized he wanted a work environment that was as exciting as a newsroom, but allowed him to work with clients on selling a creative idea versus a product. Advertising has since served as that hybrid, and for the past year and a half Bryan has worked as the AAE (Assistant Account Executive), and is now an AE (Account Executive), on the Chase Freedom team at Saatchi & Saatchi NY.
John Twomey graduated from Washington and Lee in 2010 with a degree in Politics. Following graduation John joined Reingold, Inc in DC as a Communications Associate where he was part of a team of communications professionals who assisted with internal and external communications for government, non-profit and association clients.
After Reingold, John worked at ESPN on the Social Media Marketing team, which manages the main ESPN brand social accounts (@espn on Twitter, Vine, and Instagram and Facebook.com/ESPN). He created content for ESPN's social platforms, including writing and producing YouTube videos, pitching social stories to ESPN.com editors, and creating social artwork with ESPN designers and freelance artists. John recently joined Sprinklr, a tech startup in San Francisco. He is interested in speaking with students about the sports/media industry, tech careers, and living in the Bay area.
As a director with Egg Strategy, Sam helps clients focus brand and innovation strategy in order to change behavior and build pathways to growth. Sam has more than fourteen years of brand-building experience from multiple perspectives, both on the agency side, serving organizations like Merck, Kimberly-Clark and Starbucks, and at PepsiCo, serving in brand strategy and innovation roles across Gatorade, Quaker and the Global Nutrition Group.
Sam leads the Action Design Chicago Network - a community of Behavioral Economics academics, practitioners and designers dedicated to the art and science of designing products and experiences that help people take action in their lives. He enjoys speaking at conferences, including the Kellogg Marketing Conference and the Market Research for Product Innovation Conference.
Sam earned a B.A. in Journalism from Washington and Lee University and an MBA in Marketing and Strategy from the Kellogg School of Management at Northwestern University. He enjoys spending time with his wife, Loralynne, and children, Grace and Andrew. Obsessed with music, Sam has been writing songs and playing the guitar for more than twenty years and has performed in rock bands in both Austin and Chicago.
After graduation, Ryan worked in NYC with global ad agencies including Havas and Ogilvy on clients ranging from finance to technology. After getting married to another W&L alum in the Fall of 2013, She moved to Atlanta and currently is a Senior Account Manager at Moxie on the TGI Fridays and and SouthStar Energy accounts. Please reach out via email at email@example.com with any questions!
Ryan is the Co-Founder and Creative Director, of Believe Limited. Producing credits include The Graduates, in the top ten comedies all time on Hulu (2010 feature film), Turtle Hill, Brooklyn (2013 feature film, Audience Award for best Best Narrative, LGBT NewFest), Stop the Bleeding! (web series) and Helping Hany (web series). Ryan's films have won awards for writing and direction in festivals around the world, and he's a two-time WEBBY winner for his interactive web series Deleted: The Game. Ryan is a contributor to NoFilmSchool.com, Sundance Film Festival Artist Service's Blog, and Tribeca Film Fest Blog. Ryan and his brother Matthew are the co-founders of DVD's to the Troops, which has collected and shipped over 65,000 used and new DVD's to American military in war zones around the world.