Sam Evans '01
Sam specializes in helping Egg clients focus brand strategy and innovation to design products and services that change behavior and drive growth. Sam has more than 15 years of brand-building experience, including several years in Brand Strategy and Innovation at PepsiCo and extensive agency-side experience across major consumer brands like Kimberly-Clark, Starbucks and Merck.
Sam is a passionate evangelist of behavioral science and has been trained in Behavior Design by Dr. B.J. Fogg at Stanford University. Sam serves on the board of the Action Design Network, a global non-profit that unites Behavioral Economics academics, practitioners and designers dedicated to the art and science of designing products and experiences that help people take action in their lives. He enjoys speaking at conferences, including the Kellogg Marketing Conference and the Market Research for Product Innovation Conference.
Sam earned a BA in Journalism from Washington and Lee University and an MBA in Marketing and Strategy from the Kellogg School of Management at Northwestern University.