Matt Garcia '08
Matt Garcia is the Senior Vice President of Client Partnership at Rokkan, where he leads Account Management and Business Development. Rokkan is a digital-first 360 creative agency created to serve as a partner for brave change. Rokkan functions less like an agency but as partner, aligned in purpose, goal, vision, risk, and success. Rokkan's clients include Jet Blue, Veuve Cliquot, American Express, Samsung, Chipotle, and BMW.
Prior to joining Rokkan in 2015, Garcia spent 3 years as Partner and Managing Director at NSG/SWAT, a boutique marketing services firm founded in 2011 by Richard Kirshenbaum. He's also worked across business development and account management in previous roles at Saatchi & Saatchi, McGarryBowen, and Deutsch, Inc., working on a diverse list of clients, including Chase, MillerCoors, P&G, and Mondelez.
Saatchi & Saatchi working with MillerCoors, Procter & Gamble, Kraft, and Mondelez. While at Saatchi & Saatchi, Matt was also involved in multiple new business wins, including: Chase Sapphire, The Central Garden and Pet Company's Garden Brands, and Trident Gum, and he led the pitch for Trident's digital and social businesses in the US. Since 2012, Garcia worked as Vice President, Management Supervisor for Mondelez International and Procter & Gamble where he led cross-functional teams for Luvs and Trident Gum.
Originally from Atlanta, Matt graduated from Washington and Lee University with a Bachelors of Arts in Economics along with a Bachelors of Science in Business Administration.