In an interview on WVTF's Weekend Virginia, Amanda Bower, associate professor of business administration and marketing at Washington and Lee University, says that good advertising is not unlike giving a dog a pill — you have to make sure the pill gets delivered and the dog doesn't just eat the peanut butter.

Talking with Weekend Virginia host Fred Echols on the program's February 7, 2009, edition, Bower discusses her views of the advertising on the recent Super Bowl when companies paid $3 million for 30 seconds and needed to bring their "A" games the way the teams did.

For more on Bower's views, see the W&L AdLibs blog.

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