Course Offerings

Fall 2015

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

Selected Topics in Business Administration

BUS 195 - Pirkle, Kipling M. (Kip)

Topical coverage of areas in management, based on the interests of the instructor and students. Topics vary from year to year and are announced prior to registration. May be repeated for degree credit if the topics are different.

FALL 2015, BUS 195-01: Foundations of Management and Entrepreneurship (3). Open only to non-business administration majors or to students that have not taken a 200-level business administration course. This introduction to the business world is intended to give non-business majors a sense for how a business operates by providing an overview of entrepreneurship, marketing, accounting, leadership, information systems, and finance, while emphasizing the integrated role these functions have in a business. In the future, this course will be a prerequisite for non-business majors wanting to take either BUS 381: Social Entrepreneurship or BUS 383: Technology and Entrepreneurship. (Pirkle)

Williams Investment Society

BUS 196 - Schwartz, Adam L.

Graded Satisfactory/Unsatisfactory. This cocurricular educational student organization manages a portion of Washington and Lee's endowment. Students meet in formal and informal sessions conducted by faculty advisers and attend presentations made by outside speakers hosted by the Williams School. The experiential learning that occurs in this setting is grounded in fields such as accounting, economics, and finance, as well as the practice of investments and banking.

Washington and Lee Student Consulting

BUS 197 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Graded Satisfactory/Unsatisfactory. This cocurricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization.

Entrepreneurship Field Consulting Experience

BUS 198 - Shay, Jeffrey P. (Jeff) / Hess, Andrew M. (Drew)

Graded Satisfactory/Unsatisfactory. This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures.

Marketing Management

BUS 211 - Straughan, Robert D. (Rob)

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Bower, Amanda

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Bower, Amanda

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Fox, Gavin L.

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Management and Organizational Behavior

BUS 217 - Dean, Roger A.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Dean, Roger A.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Herbert, Richard H. (Rick)

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Managerial Finance

BUS 221 - Kester, George W.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Kester, George W.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Seminar in Marketing

BUS 303 - Fox, Gavin L.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Seminar in International Business

BUS 305 - Pirkle, Kipling M. (Kip)

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

FALL 2015, BUS 305-01: Seminar in International Business (3). The broad context of this seminar is the rapid acceleration of international trade over the past two decades. Students examines the economic, political, and cultural issues that challenge our own business assumptions, with a focus on the perspective of a manger in the international business arena. Students compare issues across countries, and examine specific companies and locations, specifically evaluating theories, concepts, and cutting-edge developments in the field of international business in order to understand, diagnose, and solve problems in international business. (Pirkle)

FALL 2015, BUS 305-02: Seminar in International Business (3). The broad context of this seminar is the rapid acceleration of international trade over the past two decades. Students examines the economic, political, and cultural issues that challenge our own business assumptions, with a focus on the perspective of a manger in the international business arena. Students compare issues across countries, and examine specific companies and locations, specifically evaluating theories, concepts, and cutting-edge developments in the field of international business in order to understand, diagnose, and solve problems in international business. (Pirkle)

Seminar in International Business

BUS 305 - Pirkle, Kipling M. (Kip)

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

FALL 2015, BUS 305-01: Seminar in International Business (3). The broad context of this seminar is the rapid acceleration of international trade over the past two decades. Students examines the economic, political, and cultural issues that challenge our own business assumptions, with a focus on the perspective of a manger in the international business arena. Students compare issues across countries, and examine specific companies and locations, specifically evaluating theories, concepts, and cutting-edge developments in the field of international business in order to understand, diagnose, and solve problems in international business. (Pirkle)

FALL 2015, BUS 305-02: Seminar in International Business (3). The broad context of this seminar is the rapid acceleration of international trade over the past two decades. Students examines the economic, political, and cultural issues that challenge our own business assumptions, with a focus on the perspective of a manger in the international business arena. Students compare issues across countries, and examine specific companies and locations, specifically evaluating theories, concepts, and cutting-edge developments in the field of international business in order to understand, diagnose, and solve problems in international business. (Pirkle)

Multimedia Design and Development

BUS 321 - Ballenger, Robert M. (Bob)

This course is an introduction to the study and creation of multimedia content primarily used in business. Students explore the steps used to plan and create multimedia content that effectively targets and delivers business information. This is a hands-on, project-oriented course with emphasis on the design and creation of media elements such as interactive web, graphic, audio, and video content. The course focuses on using WordPress development using Headway Themes with emphasis on Cascading Style Sheets, Adobe Photoshop, Reaper, and Final Cut Pro X as the foundation for creating online multimedia content.

Global Human-Resource Management

BUS 330 - Dean, Roger A.

Human-resource management (HRM) is concerned with how to best attract, select, develop, and retain employees in organizations. This course examines HRM in the global context. Topics include employee selection, training, performance management, compensation, health, safety, and security, and termination. We focus on designing HRM practices in the context of the global social, legal, and technological environments.

Ethics of Globalization

BUS 335 - Smith, Angela M. (Angie) / Reiter, Sandra L. (Sandy)

This seminar examines a number of ethical issues raised by the phenomenon of globalization. Though globalization is not new, recent business, technological, and policy developments have made the world more integrated and interdependent than ever before. Increasing economic, cultural, and political interconnections have created a host of new questions about how to conceive of the moral rights and responsibilities of individuals, multi-national corporations, nation-states, and global institutions within this new global framework. This course identifies and clarifies some of these questions, and considers how they have been addressed from a variety of different disciplinary perspectives. Questions concerning the ethics of globalization are approached through an analysis of a few specific topics, such as immigration, humanitarian intervention, and global poverty and inequality. Because the issues raised by the phenomenon of globalization cross disciplinary boundaries, readings are drawn from a wide variety of fields, including philosophy, business, economics, political science, and anthropology.

Business Ethics

BUS 345 - Reiter, Sandra L. (Sandy)

An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.

Business Ethics

BUS 345 - Reiter, Sandra L. (Sandy)

An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.

Private Law in a Market Economy

BUS 346 - Youngman, Julia F.

This course studies the law governing the relations between individuals in day-to-day commerce. The emphasis is on how individuals and firms organize their voluntary agreements in markets, a process governed by the law of contracts. The course covers this process, ranging from the sale of goods, through the securing and payment of debt, to the creation of large corporations. Both the Common Law and the Uniform Commercial Code are analyzed. The course accents procedural and managerial techniques and stresses economic and ethical issues. Writing assignments apply legal theories to literary masterworks and hypothetical situations.

Private Law in a Market Economy

BUS 346 - Youngman, Julia F.

This course studies the law governing the relations between individuals in day-to-day commerce. The emphasis is on how individuals and firms organize their voluntary agreements in markets, a process governed by the law of contracts. The course covers this process, ranging from the sale of goods, through the securing and payment of debt, to the creation of large corporations. Both the Common Law and the Uniform Commercial Code are analyzed. The course accents procedural and managerial techniques and stresses economic and ethical issues. Writing assignments apply legal theories to literary masterworks and hypothetical situations.

Real Estate Finance

BUS 353 - Hoover, Scott A.

Studying the development of commercial real estate, the course covers a range of topics from the idea stage until the property is eventually sold after completion. Although much of the course is qualitative in nature, students also learn how to create simple financial models to analyze properties. In addition, students study in some depth the real estate crisis that began in late 2007. Through exploration of case studies and interaction with practitioners (guest speakers), emphasis is placed on application rather than theory. Assignments include readings, case studies, and one examination.

Real Estate Finance

BUS 353 - Hoover, Scott A.

Studying the development of commercial real estate, the course covers a range of topics from the idea stage until the property is eventually sold after completion. Although much of the course is qualitative in nature, students also learn how to create simple financial models to analyze properties. In addition, students study in some depth the real estate crisis that began in late 2007. Through exploration of case studies and interaction with practitioners (guest speakers), emphasis is placed on application rather than theory. Assignments include readings, case studies, and one examination.

Investments

BUS 359 - Schwartz, Adam L.

A study of investments and investment management from a practical and theoretical point of view, including the institutional and economic environment relevant to common stocks, preferred stocks, bonds, puts, calls, and commodity future contracts. These assets are studied in terms of the markets in which they are traded, governing regulations, taxes, valuation, risk, characteristic line, and construction of a portfolio. Capital market theory and the Markowitz portfolio model are explored. Text, readings, and projects.

Investments

BUS 359 - Schwartz, Adam L.

A study of investments and investment management from a practical and theoretical point of view, including the institutional and economic environment relevant to common stocks, preferred stocks, bonds, puts, calls, and commodity future contracts. These assets are studied in terms of the markets in which they are traded, governing regulations, taxes, valuation, risk, characteristic line, and construction of a portfolio. Capital market theory and the Markowitz portfolio model are explored. Text, readings, and projects.

Modern Professional Presentations: Design and Delivery

BUS 365 - Lind, Stephen J.

This course offers students the theories, skills, strategies, and tactics to become an effective oral communicator in a modern professional setting. The course focuses on the critical development and engaged delivery of information and ideas in various professional communication situations including live presentations and interviews. Proper design and deployment of slide-deck presentations and print materials is a vital part of developing competencies in these oral-communication situations. The course also emphasizes the importance of competencies in digital oratory through development and delivery of effective video communication. A hallmark of this course is significant individualized feedback from the professor and classroom peers.

Modern Professional Presentations: Design and Delivery

BUS 365 - Lind, Stephen J.

This course offers students the theories, skills, strategies, and tactics to become an effective oral communicator in a modern professional setting. The course focuses on the critical development and engaged delivery of information and ideas in various professional communication situations including live presentations and interviews. Proper design and deployment of slide-deck presentations and print materials is a vital part of developing competencies in these oral-communication situations. The course also emphasizes the importance of competencies in digital oratory through development and delivery of effective video communication. A hallmark of this course is significant individualized feedback from the professor and classroom peers.

Social Entrepreneurship

BUS 381 - Hess, Andrew M. (Drew)

Social entrepreneurship is an approach to creating system-level change though the application of entrepreneurial thinking and problem solving to social ventures, non-profit organizations, government institutions, and non-governmental organizations to create economic, environmental, and social value for multiple stakeholders. The purpose of this class is to (a) introduce students to the strategic thinking that forms the foundation of successful entrepreneurial ventures, (b) engage students in the application of these strategic tools and frameworks through case analyses and discussion, and (c) to encourage students to change the world in a meaningful way by thinking about a social venture of their own.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Entrepreneurship

BUS 399 - Shay, Jeffrey P. (Jeff)

A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan.

Entrepreneurship

BUS 399 - Shay, Jeffrey P. (Jeff)

A capstone course designed to expose students to a strategic perspective on business challenges in the context of entrepreneurial firms. Integrating concepts and analytical tools from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations, this seminar helps students develop the knowledge, skills, and abilities necessary to excel in either new ventures or in today's increasingly entrepreneurial corporate environments. Among other activities, students learn from case studies, class discussions, and working together to develop and present a business plan.

Directed Individual Study

BUS 403 - Bower, Amanda

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Fox, Gavin L.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Hoover, Scott A.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Ballenger, Robert M. (Bob)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Spring 2015

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

Life Finance

BUS 105 - Rosenberg, Sidney B.

This course applies finance theory to topics in personal finance. Readings focus on personal-finance topics, financial-data sources, and other items in the financial press. Students begin the class focusing on their life's goals: family, career, service to others, lifestyle. After considering personal goals, we explore the tools needed to achieve those goals. A computer lab component enables students to build spreadsheet models useful in making decisions in areas such as financial mathematics, household financial planning, financial markets, investments, and retirement planning. The class is intended for students with an interest in money matters but without a background in finance or economics.

FS: First-Year Seminar

BUS 180 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Spring 2015 topic:

BUS 180: First-Year Seminar: International Corporate Social Responsibility and Sustainability (4).  Prerequisite: FY standing and instructor consent. This course travels to Denmark and examines the debate regarding the roles of business, government, not-for-profits, and individual members of society in balancing the economic and social consequences of commercial business activities.  This topic is especially relevant in light of a range of recent events including environmental catastrophes, the global economic crisis, and corporate scandals.  Students look at a range of businesses and industries, both in the US and Denmark, to compare and contrast what firms are (and are not) doing to simultaneously maximize both traditional business outcomes and social impact.  While in Denmark  considered to be one of the most progressive countries in terms of sustainable business, students will visit several firms for first-hand conversations with managers about the challenges of leading sustainable businesses. Tentative visits include a pharmaceutical firm, health care equipment firm, beverage firm, and professional services firm. Additional cultural trips will be included as well.  Oliver and Straughan.

Seminar in Management

BUS 304 - Herbert, Richard H. (Rick)

Topics vary by term. May be repeated for degree credit if the topics are different.

Spring 2015 topic:

BUS 304: Money, Power, and Lies (4). Prerequisite: At least sophomore standing. Preference to BSADM or JOURF(JMCB) majors during the first round of registration. Can we design and lead organizations that foster ethical behavior? This course integrates the disciplines of business ethics and organizational behavior to address this question. It examines the impact of organizational forces on the ability of individuals to act ethically in large, complex organizations. Beginning with the era of the ENRON and Arthur Anderson scandals and continuing through the recent financial crisis, the issue of unethical behavior in large organizations has grown more disturbing. The 2008 financial meltdown is addressed as the major case study. The issue is not confined to the financial industry, and cases from a variety of industries, including health care and aerospace, are also studied. Herbert. Spring 2015

Markets and Morals

BUS 343 - Reiter, Sandra L. (Sandy)

Are there some things that should not be exchanged in the market? Is the intrinsic value of certain goods corrupted by its monetary exchange? This course examines these questions from a philosophical perspective. We first examine how markets work, the morality associated with markets, and how the value of a good is defined in the marketplace. We then analyze the role of markets in a democratic, egalitarian society. These examinations help us critically analyze the morality of markets in general and define criteria by which we may evaluate the morality of market exchanges for particular goods, such as blood, body organs, and female reproductive labor.

Framing Snoopy: Communicating a Franchise

BUS 360 - Lind, Stephen J.

This course challenges students to critically evaluate the various practices used to "frame" a property in a creative entertainment franchise by exploring the rich exemplar of Charles M. Schulz's Peanuts comic enterprise. Students study the language of the globally dominant Peanuts franchise, analyzing key issues involved in creative product development, including framing, fidelity, audiences, and gatekeepers. In addition to assessing the comparative values in diverse approaches to framing, students learn about key actors and processes in franchise product licensing and spend time with Peanuts franchise executives on site at corporate and archival locations.

Creative Strategic Planning

BUS 371 - Bower, Amanda

Strategic planning (also called account or brand planning) is a philosophy of consumer research that fully incorporates the consumer in strategic developments. The course includes the types of qualitative techniques traditionally associated with social sciences (e.g., anthropology, sociology and psychology) in order to arrive at a brand (or other) strategy. The students must think creatively, independently, and interdependently as they apply the variety of research techniques, develop the strategic recommendations and present and defend both the research and recommendations. In addition to research techniques, students receive an orientation in relevant software (video editing, photo manipulation) and learn effective and persuasive presentation skills. The course is project-based, and the course culminates in the opportunity to present their work to the client (usually an advertising/marketing professional) for whom they've been working the course of the term.

Supervised Study Abroad

BUS 390A - Dean, Roger A.

These upper-level courses cover topics of current interest in business administration for which international travel provides a unique opportunity for enhancing understanding. Emphasis changes from year to year and is announced well in advance of registration.

Spring 2015 topics:

BUS 390A: Supervised Study Abroad: Business in Ireland (4). Twenty-five years ago, Ireland was regarded as the "poorest of the rich nations". Then it grew to one of the richest and strongest economies in the world. During these "Celtic Tiger" years, Ireland benefited from partnerships with government, business, and labor unions, and received significant direct foreign investments. However, at the end of 2008 Ireland encountered severe economic difficulties. This course, based in County Galway, has two primary objectives: 1. To immerse students into the culture (history, literature, theater, religion, social norms) of Ireland, via lectures and field trips to sites of historic and cultural significance, including a course-concoluding medieval banquet and traditional Irish entertainment at a historic castle; and 2. To study the economy, management practices, and business climate of modern Ireland including its role in the European Union via lectures, meetings with business leaders, and visits to national and international businesses. Dean.

BUS 390B: Supervised Study Abroad: Leadership and Cross-Cultural Management (4). This course focuses on developing both leadership and cross-cultural management skills through immersing students in an intensive, leadership rich, and culturally diverse environment. Students and faculty live onboard a 50-foot bareboat yacht while travelling in the British Virgin Islands and the Leeward Islands. Living and learning on board a yacht for 21 days is quite a transformative experience. Students are required to adapt to new and unfamiliar surroundings, both in terms of the yacht and the cultures visited. Moreover, students are required to assume many roles and responsibilities on a daily basis, ranging from leading the crew as their skipper to utilizing newly developed navigational skills to plot the course to the next harbor and assure that the yacht arrives safely to preparing and serving meals for the crew. To enrich the onboard experience for participants, students complete readings and engage in discussions on leadership and cross-cultural management. At each location students engage with local businesses and business leaders. In addition, each student is required to maintain a daily analytical journal that applies the readings to their experience onboard. No prior sailing experience is required as students develop sailing, navigation, and yacht management proficiencies through living and learning onboard the yacht. Shay.

Supervised Study Abroad

BUS 390B - Shay, Jeffrey P. (Jeff)

These upper-level courses cover topics of current interest in business administration for which international travel provides a unique opportunity for enhancing understanding. Emphasis changes from year to year and is announced well in advance of registration.

Spring 2015 topics:

BUS 390A: Supervised Study Abroad: Business in Ireland (4). Twenty-five years ago, Ireland was regarded as the "poorest of the rich nations". Then it grew to one of the richest and strongest economies in the world. During these "Celtic Tiger" years, Ireland benefited from partnerships with government, business, and labor unions, and received significant direct foreign investments. However, at the end of 2008 Ireland encountered severe economic difficulties. This course, based in County Galway, has two primary objectives: 1. To immerse students into the culture (history, literature, theater, religion, social norms) of Ireland, via lectures and field trips to sites of historic and cultural significance, including a course-concoluding medieval banquet and traditional Irish entertainment at a historic castle; and 2. To study the economy, management practices, and business climate of modern Ireland including its role in the European Union via lectures, meetings with business leaders, and visits to national and international businesses. Dean.

BUS 390B: Supervised Study Abroad: Leadership and Cross-Cultural Management (4). This course focuses on developing both leadership and cross-cultural management skills through immersing students in an intensive, leadership rich, and culturally diverse environment. Students and faculty live onboard a 50-foot bareboat yacht while travelling in the British Virgin Islands and the Leeward Islands. Living and learning on board a yacht for 21 days is quite a transformative experience. Students are required to adapt to new and unfamiliar surroundings, both in terms of the yacht and the cultures visited. Moreover, students are required to assume many roles and responsibilities on a daily basis, ranging from leading the crew as their skipper to utilizing newly developed navigational skills to plot the course to the next harbor and assure that the yacht arrives safely to preparing and serving meals for the crew. To enrich the onboard experience for participants, students complete readings and engage in discussions on leadership and cross-cultural management. At each location students engage with local businesses and business leaders. In addition, each student is required to maintain a daily analytical journal that applies the readings to their experience onboard. No prior sailing experience is required as students develop sailing, navigation, and yacht management proficiencies through living and learning onboard the yacht. Shay.

Winter 2015

See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click on its title.

Selected Topics in Business Administration

BUS 195 - Hess, Andrew M. (Drew)

Topical coverage of areas in management, based on the interests of the instructor and students. Topics vary from year to year and are announced prior to registration. May be repeated for degree credit if the topics are different.

Winter 2015 topic:

BUS 195: Foundations of Management and Entrepreneurship (3). Open only to students without a declared business administration major or who have not taken a 200-level business administration course. This introduction to the business world is intended to give both undeclared and non-business majors a sense for how a business operates by building one from scratch. Various Williams School faculty members teach the ins and outs of entrepreneurship, marketing, accounting, leadership, information systems, and finance, while emphasizing the integrated role these functions have in a business. In the future, this course will be a prerequisite for non-business majors wanting to take either BUS 381: Social Entrepreneurship or BUS 383: Technology and Entrepreneurship. Staff. Winter 2015

Williams Investment Society

BUS 196 - Culpepper, Robert S. (Bobby) / Schwartz, Adam L.

Graded Satisfactory/Unsatisfactory. This cocurricular educational student organization manages a portion of Washington and Lee's endowment. Students meet in formal and informal sessions conducted by faculty advisers and attend presentations made by outside speakers hosted by the Williams School. The experiential learning that occurs in this setting is grounded in fields such as accounting, economics, and finance, as well as the practice of investments and banking.

Washington and Lee Student Consulting

BUS 197 - Straughan, Robert D. (Rob) / Oliver, Elizabeth G.

Graded Satisfactory/Unsatisfactory. This cocurricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization.

Entrepreneurship Field Consulting Experience

BUS 198 - Shay, Jeffrey P. (Jeff) / Hess, Andrew M. (Drew)

Graded Satisfactory/Unsatisfactory. This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures.

Marketing Management

BUS 211 - Fox, Gavin L.

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Fox, Gavin L.

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Marketing Management

BUS 211 - Bower, Amanda

An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.

Management and Organizational Behavior

BUS 217 - Dean, Roger A.

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Herbert, Richard H. (Rick)

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Management and Organizational Behavior

BUS 217 - Herbert, Richard H. (Rick)

A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.

Managerial Finance

BUS 221 - Rosenberg, Sidney B.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Rosenberg, Sidney B.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Kester, George W.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Managerial Finance

BUS 221 - Kester, George W.

A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.

Seminar in Marketing

BUS 303 - Fox, Gavin L.

Offered from time to time when interest is expressed and departmental resources permit. May be repeated for degree credit if the topics are different.

Management Information Systems

BUS 310 - Pratt, Renee M.

The objective is to build an understanding of the value and uses of information systems for business operations, management decision making, and strategic advantage. Topics include basic systems concepts and major roles of information systems; computer, telecommunications, and database management concepts; and management issues in the implementation of information systems, including international, security, and ethical considerations.

Multimedia Design and Development

BUS 321 - Ballenger, Robert M. (Bob)

This course is an introduction to the study and creation of multimedia content primarily used in business. Students explore the steps used to plan and create multimedia content that effectively targets and delivers business information. This is a hands-on, project-oriented course with emphasis on the design and creation of media elements such as interactive web, graphic, audio, and video content. The course focuses on using WordPress development using Headway Themes with emphasis on Cascading Style Sheets, Adobe Photoshop, Reaper, and Final Cut Pro X as the foundation for creating online multimedia content.

E-Commerce Development

BUS 325 - Pratt, Renee M.

An introduction to the benefits, capabilities and related information technologies, which comprise the current state and emerging technologies of e-commerce. This course provides an understanding of how to design, develop and implement e-commerce order processing websites using industry leading e-commerce shopping cart software. In this project-oriented course, students acquire the skills to design, create, and administer a fully functional Web-based e-commerce solution. Students learn how to leverage features of the e-commerce software to attract consumers, increase conversion rates, and maximize the return on their ecommerce investment. No prior e-commerce or Web development experience is assumed. Laboratory fee.

E-Commerce Development

BUS 325 - Pratt, Renee M.

An introduction to the benefits, capabilities and related information technologies, which comprise the current state and emerging technologies of e-commerce. This course provides an understanding of how to design, develop and implement e-commerce order processing websites using industry leading e-commerce shopping cart software. In this project-oriented course, students acquire the skills to design, create, and administer a fully functional Web-based e-commerce solution. Students learn how to leverage features of the e-commerce software to attract consumers, increase conversion rates, and maximize the return on their ecommerce investment. No prior e-commerce or Web development experience is assumed. Laboratory fee.

Global Human-Resource Management

BUS 330 - Dean, Roger A.

Human-resource management (HRM) is concerned with how to best attract, select, develop, and retain employees in organizations. This course examines HRM in the global context. Topics include employee selection, training, performance management, compensation, health, safety, and security, and termination. We focus on designing HRM practices in the context of the global social, legal, and technological environments.

Ethics of Globalization

BUS 335 - Reiter, Sandra L. (Sandy) / Smith, Angela M. (Angie)

This seminar examines a number of ethical issues raised by the phenomenon of globalization. Though globalization is not new, recent business, technological, and policy developments have made the world more integrated and interdependent than ever before. Increasing economic, cultural, and political interconnections have created a host of new questions about how to conceive of the moral rights and responsibilities of individuals, multi-national corporations, nation-states, and global institutions within this new global framework. This course identifies and clarifies some of these questions, and considers how they have been addressed from a variety of different disciplinary perspectives. Questions concerning the ethics of globalization are approached through an analysis of a few specific topics, such as immigration, humanitarian intervention, and global poverty and inequality. Because the issues raised by the phenomenon of globalization cross disciplinary boundaries, readings are drawn from a wide variety of fields, including philosophy, business, economics, political science, and anthropology.

Business Ethics

BUS 345 - Reiter, Sandra L. (Sandy)

An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.

Private Law in a Market Economy

BUS 346 - Culpepper, Robert S. (Bobby)

This course studies the law governing the relations between individuals in day-to-day commerce. The emphasis is on how individuals and firms organize their voluntary agreements in markets, a process governed by the law of contracts. The course covers this process, ranging from the sale of goods, through the securing and payment of debt, to the creation of large corporations. Both the Common Law and the Uniform Commercial Code are analyzed. The course accents procedural and managerial techniques and stresses economic and ethical issues. Writing assignments apply legal theories to literary masterworks and hypothetical situations.

Private Law in a Market Economy

BUS 346 - Culpepper, Robert S. (Bobby)

This course studies the law governing the relations between individuals in day-to-day commerce. The emphasis is on how individuals and firms organize their voluntary agreements in markets, a process governed by the law of contracts. The course covers this process, ranging from the sale of goods, through the securing and payment of debt, to the creation of large corporations. Both the Common Law and the Uniform Commercial Code are analyzed. The course accents procedural and managerial techniques and stresses economic and ethical issues. Writing assignments apply legal theories to literary masterworks and hypothetical situations.

Real Estate Finance

BUS 353 - Hoover, Scott A.

A study of the practical application of finance principles to the world of real estate investment. Topics include the history of real estate finance, macroeconomic factors, valuation, and property management. Through exploration of case studies and interaction with practitioners (guest speakers), emphasis is placed on application rather than theory. Assignments include readings, case studies, and examinations.

Real Estate Finance

BUS 353 - Hoover, Scott A.

A study of the practical application of finance principles to the world of real estate investment. Topics include the history of real estate finance, macroeconomic factors, valuation, and property management. Through exploration of case studies and interaction with practitioners (guest speakers), emphasis is placed on application rather than theory. Assignments include readings, case studies, and examinations.

Real Estate Finance

BUS 353 - Hoover, Scott A.

A study of the practical application of finance principles to the world of real estate investment. Topics include the history of real estate finance, macroeconomic factors, valuation, and property management. Through exploration of case studies and interaction with practitioners (guest speakers), emphasis is placed on application rather than theory. Assignments include readings, case studies, and examinations.

Cases in Corporate Finance

BUS 355 - Kester, George W.

Through use of the case method of learning, this course focuses on applied corporate finance strategy, including financial forecasting, financing sales growth, short-term versus long-term financing, commercial bank borrowing, leasing, and capital structure policy. Classroom participation is emphasized.

Multinational Business Finance

BUS 357 - Rosenberg, Sidney B.

A study of the critical aspects of managerial finance in a multinational setting, covering both theoretical and practical issues. Emphasis is placed on identifying the unique risk-return opportunities faced by corporations that maintain business units across national borders. Topics included are foreign exchange and exchange rate determination, international capital markets, the environment of multinational corporate finance, risk management, and cross-border investment decisions. Text, readings, and projects.

Investments

BUS 359 - Schwartz, Adam L.

A study of investments and investment management from a practical and theoretical point of view, including the institutional and economic environment relevant to common stocks, preferred stocks, bonds, puts, calls, and commodity future contracts. These assets are studied in terms of the markets in which they are traded, governing regulations, taxes, valuation, risk, characteristic line, and construction of a portfolio. Capital market theory and the Markowitz portfolio model are explored. Text, readings, and projects.

Investments

BUS 359 - Schwartz, Adam L.

A study of investments and investment management from a practical and theoretical point of view, including the institutional and economic environment relevant to common stocks, preferred stocks, bonds, puts, calls, and commodity future contracts. These assets are studied in terms of the markets in which they are traded, governing regulations, taxes, valuation, risk, characteristic line, and construction of a portfolio. Capital market theory and the Markowitz portfolio model are explored. Text, readings, and projects.

Modern Professional Presentations: Design and Delivery

BUS 365 - Lind, Stephen J.

This course offers students the theories, skills, strategies, and tactics to become an effective oral communicator in a modern professional setting. The course focuses on the critical development and engaged delivery of information and ideas in various professional communication situations including live presentations and interviews. Proper design and deployment of slide-deck presentations and print materials is a vital part of developing competencies in these oral-communication situations. The course also emphasizes the importance of competencies in digital oratory through development and delivery of effective video communication. A hallmark of this course is significant individualized feedback from the professor and classroom peers.

Modern Professional Presentations: Design and Delivery

BUS 365 - Lind, Stephen J.

This course offers students the theories, skills, strategies, and tactics to become an effective oral communicator in a modern professional setting. The course focuses on the critical development and engaged delivery of information and ideas in various professional communication situations including live presentations and interviews. Proper design and deployment of slide-deck presentations and print materials is a vital part of developing competencies in these oral-communication situations. The course also emphasizes the importance of competencies in digital oratory through development and delivery of effective video communication. A hallmark of this course is significant individualized feedback from the professor and classroom peers.

Integrated Marketing Communications

BUS 370 - Bower, Amanda

Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum.

Strategic Management

BUS 398 - Garvis, Dennis M. (Denny)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Strategic Management

BUS 398 - Garvis, Dennis M. (Denny)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Strategic Management

BUS 398 - Hess, Andrew M. (Drew)

A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.

Entrepreneurship

BUS 399 - Shay, Jeffrey P. (Jeff)

A capstone course focused on developing the knowledge, skills, and abilities necessary to plan, finance, and launch a new business venture. To accomplish this, students utilize strategic management models, theories, and concepts to search the environment for entrepreneurial opportunities, analyze market potential, devise plans for operations, and assess the sources of capital required to convert the opportunity into a viable new business venture. This course uses lectures, case studies, guest speakers, class discussions, and experiential exercises in order to expose students to the challenges that entrepreneurs face. Students work in teams to develop a business plan and give a professional presentation for a high potential new business venture.

Directed Individual Study

BUS 401 - Reiter, Sandra L. (Sandy)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest. Credits may not be used toward the major requirements in business administration.

Directed Individual Study

BUS 403 - Bower, Amanda

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Fox, Gavin L.

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Ballenger, Robert M. (Bob)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.

Directed Individual Study

BUS 403 - Shay, Jeffrey P. (Jeff)

The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.