Current Term Course Offerings
See complete information about these courses in the course offerings database. For more information about a specific course, including course type, schedule and location, click its title.
BUS 196 - Culpepper
Graded Pass/Fail through Fall, 2014. Graded Satisfactory/Unsatisfactory beginning Winter, 2014. This cocurricular educational student organization manages a portion of Washington and Lee's endowment. Students meet in formal and informal sessions conducted by faculty advisers and attend presentations made by outside speakers hosted by the Williams School. The experiential learning that occurs in this setting is grounded in fields such as accounting, economics, and finance, as well as the practice of investments and banking.
BUS 197 - Straughan
Graded Pass/Fail through Fall, 2014. Graded Satisfactory/Unsatisfactory beginning Winter, 2014. This cocurricular student organization provides pro bono consulting services to businesses and not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy, and human resources. In addition to working on various projects, students gain experience managing the organization.
BUS 198 - Shay
Graded Pass/Fail through Fall, 2014. Graded Satisfactory/Unsatisfactory beginning Winter, 2014. This co-curricular student organization provides pro bono consulting services to entrepreneurial businesses and entrepreneurial not-for-profits. Experiential learning draws from business fields, such as marketing, finance, accounting, e-commerce, database management, business strategy and human resources. Students gain real world experience through writing business plans, marketing plans, and strategic plans for real-world ventures.
BUS 211 - Bower, Simmons (Multiple Sections)
An exploration of strategic marketing. The focus of the course is on the analysis of a firm's current marketing strengths and weaknesses and the development of a strategic plan to capitalize on key opportunities. Topics include environmental analysis, market segmentation, targeting and positioning, and management of the marketing mix. Throughout the course, significant attention is devoted to international issues, the interrelationships between marketing and other disciplines, and the role of ethically and socially responsible marketing.
BUS 217 - Dean, Herbert (Multiple Sections)
A study of management in modern organizations. This course examines the factors which influence individual, group, and firm behavior in the context of the workplace. Topics covered include individual differences, motivation, leadership, business ethics, group behavior, decision making, and organizational design and change.
BUS 221 - Hoover, Kester (Multiple Sections)
A study of finance from a managerial perspective emphasizing the primary goal of the firm as stockholder wealth maximization. Emphasis is on decisions relating to the acquisition of assets and funds and internal management-financial analysis, planning and control, working capital management, capital budgeting, sources and forms of long-term financing, financial structure and the cost of capital, and valuation.
BUS 304A - Lind (Multiple Sections)
Topics vary by term.
Spring 2014 topic:
BUS 304: Money, Power, and Lies (4). Prerequisite: At least sophomore standing. Can we design and lead organizations that foster ethical behavior? This course integrates the disciplines of business ethics and organizational behavior to address this question. It examines the impact of psychological and social forces on the ability of individuals to act ethically in large organizations. The 2008 financial melt- down will be addressed as the major case study, although other cases will be studied. We will analyze examples of unethical organizational behavior, suggest causes, and recommend changes to the organizational environment that would decrease the chance of similar failures. We will also seek to understand and be prepared to deal with the pressures for unethical behavior workers may face in an organization. Herbert.
Fall 2013 topics:
BUS 304A-01: Seminar in Management: Social Entrepreneurship (3). Prerequisite: At least sophomore standing. Social entrepreneurship is distinguished within the broad discipline of entrepreneurship by its focus upon complex societal challenges (e.g., hunger, education, healthcare) and explicit expectations for what is known as "social impact." The goals of this seminar are: (a) to introduce students to the structure, methods, and mindsets of the social venture community (e.g., key ventures, foundations, venture philanthropy, social return); (b) to engage students in the application of these methods and mindsets through case analyses and discussions, and the proposal of a new social venture; and (c) to encourage students to change the world in significant and positive ways. Hess. Fall 2013
BUS 304B-02 & -03: Seminar in Management: Modern Professional Communications (3). Prerequisite: INTR 201 and at least junior standing. This course offers students the theories, skills and strategies that help them to become effective communicators in professional settings. By the end of the course, students should be able to 1) think critically about how to create effective communications, 2) write effectively and persuasively, 3) design appropriate documents (either for written or oral communications), 4) develop and deliver effective presentations, 5) communicate effectively in digital formats e.g., social media, email), and 5) give and respond appropriately to constructive feedback. Lind.
BUS 310 - Pratt
The objective is to build an understanding of the value and uses of information systems for business operations, management decision making, and strategic advantage. Topics include basic systems concepts and major roles of information systems; computer, telecommunications, and database management concepts; and management issues in the implementation of information systems, including international, security, and ethical considerations.
BUS 321 - Ballenger
This course is an introduction to the study and creation of multimedia content primarily used in business. Students explore the steps used to plan and create multimedia content that effectively targets and delivers business information. This is a hands-on, project-oriented course with emphasis on the design and creation of media elements such as interactive web, graphic, audio, and video content. The course focuses on using Adobe Dreamweaver with emphasis on Cascading Style Sheets, Adobe Photoshop, Reaper, and Final Cut Express as the foundation for creating online multimedia content.
BUS 325 - Pratt (Multiple Sections)
An introduction to the benefits, capabilities and related information technologies, which comprise the current state and emerging technologies of e-commerce. This course provides an understanding of how to design, develop and implement e-commerce order processing websites using industry leading e-commerce shopping cart software. In this project-oriented course, students acquire the skills to design, create, and administer a fully functional Web-based e-commerce solution. Students learn how to leverage features of the e-commerce software to attract consumers, increase conversion rates, and maximize the return on their ecommerce investment. No prior e-commerce or Web development experience is assumed. Laboratory fee.
BUS 345 - Hess
An examination of the moral and ethical issues associated with management policy and executive decisions. The course examines the basic approaches to moral reasoning, macro-moral issues concerning the justice of economic systems, and micro-moral issues, such as the following: conflict of interest, whistle blowing, discrimination in employment, product safety, environment, and advertising.
BUS 346 - Culpepper (Multiple Sections)
This course studies the law governing the relations between individuals in day-to-day commerce. The emphasis is on how individuals and firms organize their voluntary agreements in markets, a process governed by the law of contracts. The course covers this process, ranging from the sale of goods, through the securing and payment of debt, to the creation of large corporations. Both the Common Law and the Uniform Commercial Code are analyzed. The course accents procedural and managerial techniques and stresses economic and ethical issues. Writing assignments apply legal theories to literary masterworks and hypothetical situations.
BUS 355 - Kester
Through use of the case method of learning, this course focuses on applied corporate finance strategy, including financial forecasting, financing sales growth, short-term versus long-term financing, commercial bank borrowing, leasing, and capital structure policy. Classroom participation is emphasized.
BUS 356 - Schwartz
This course provides an introduction to financial derivatives and risk management and is intended to help upper-class students planning a career in finance or actuarial science. The course considers options and futures from a practical and theoretical perspective. Topics explored include: derivative markets, the Black-Scholes option pricing model, binomial option pricing, Monte-Carlo simulation, future pricing, parity relationships, and hedging with derivatives. Text, projects, participation, and problem-solving.
BUS 370 - Bower
Nature and contributions of the elements of marketing communications (e.g., advertising, sales promotions, the Web) in creating brand equity and stimulating demand. A project-oriented course with an emphasis on the strategic application of concepts resulting in an integrated communication plan for products and/or services. Course has a complementary lab component to teach technical skills and reinforce concepts via practicum.
BUS 398 - Garvis, Hess (Multiple Sections)
A capstone course designed to expose students to a strategic perspective on global issues that impact the firm. Integrative in that it draws on concepts from functional disciplines (e.g., finance, marketing, accounting) in the diagnosis, analysis, and resolution of complex business situations. Practical problem-solving skills are emphasized. Case analysis and/or computer simulation are used extensively in oral presentations and written cases.
BUS 403 - Ballenger, Bower, Shay (Multiple Sections)
The objective is to permit students to follow a course of directed study in some field of management not presented in other courses or to emphasize a particular field of interest.
BUS 493 - STAFF / Ballenger